Branded Entertainment: The What and the How
Lights, cameras, brands. Imagine your product woven seamlessly into the storyline of your favorite television show or movie. What would that look like? Can you picture the audience’s reaction after the piece is released? That was genius, they might say. Okay, time to step back to the present moment. Branded entertainment is a tricky practice, but if done right can bring your brand to new audiences and increase its public awareness. But what’s the difference between branded entertainment, branded content, and product placement? What are the benefits? We’ve compiled the tips, tricks, and information you need to get your brand on […]