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A Practical Guide to Your First Integrated Marketing Campaign

A Practical Guide to Your First Integrated Marketing Campaign

by Molly Esselstrom | Jan 8, 2020 | Blog

It’s the launch day of your big campaign, and you’re ready. You’ve purchased the media space, researched the optimal time to reach your audience, and rewritten the content to perfection. But this isn’t a one channel launch. It is an integrated marketing campaign...

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