marketing channels

When someone says you can find anything on Amazon, they’re not far off from the truth. The online retailer and juggernaut rolled out Amazon Advertising in 2008 and, since then, it’s given product-based brands another avenue to reach consumers. But how does this complicated site work in favor of your brand? And what are the benefits? We look into that and more.    What does it mean to advertise on Amazon?  Amazon created its advertising business to “marry e-commerce and advertising” and help brands optimize the digital assets that Amazon owns. Because Amazon is a data-based business, it already has […]