paid search

google ad services

Google Ad Services: What is Paid Search and How Can You Do it Better?

Consider this scenario: it’s the beginning of 2019. You’ve resolved to get in better shape this year. First things first? Track down some running shoes. You don’t know what brand you’re looking for, but you’d like to shop local. You pull out your laptop and type something like “best place to buy running shoes near me” into your search bar. What’s going on behind the scenes? The search engine is doing algorithmic gymnastics. It’s using your keywords to sift through an index of millions of pages to create a page of relevant results. You might notice links at the top […]

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use paid search

Should I Use Paid Search? 5 Reasons Why You Should

In 2000, Google made a game changer. It launched Google Adwords, providing the advertiser the tools necessary to launch and use paid search campaigns. While Adwords is in the hands of some small businesses, many accounts are maintained at the digital agency level using Google’s MCC (my client center, or manager account). If you’re unfamiliar

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