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Personalized Marketing: The Line Between Customized and Creepy

Personalized Marketing: The Line Between Customized and Creepy

by Brenda Taulbee | Jul 24, 2019 | Blog

Imagine that you’re walking down a busy city street. As you near a bus station, the screen on the side of the shelter lights up. Its processor collects data from the cell phone in your pocket,  greets you by name, and displays a personalized ad for your favorite brand...

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