If it isn’t broken, don’t fix it, right? Maybe. When it comes to a brand, just because you’ve been doing something a certain way for years doesn’t mean that’s how it should remain. But rebranding could help you reach new audiences, increase engagement, and build your story (especially if it’s changed). And rebranding in a […]
Why Rebranding During A Crisis Might Be Your Brand’s Best Move Read More »
Today, July 1, 2015, marks a historical change for the state of Oregon. In November of 2014, Oregon voters approved the legalization of marijuana for recreational use, which goes into effect today. Previously, medical marijuana had been legal in Oregon, as well as in twenty other states and the District of Columbia. Oregon now joins Colorado, Washington and Alaska as the first states in the nation to legalize marijuana for recreational use. Rebranding Marijuana As marijuana laws, and the voodoo surrounding it, lift, as will the diversity and scope of the market. With the legalization of marijuana in four states […]
Branding Marijuana: An Explosive Growth Industry Read More »
It seems like I’m discussing brand naming a lot these days while either helping clients reposition their brand or come up with unique monikers …
How to Pick The Right Brand Name for Your Business Read More »
