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Are Monthly Subscription Boxes All Hype, or Here to Stay?

If you scroll through any social media site, you’ve probably seen people vlogging monthly subscription boxes unveilings. While these promotional posts may end up looking the same after a while, the companies behind them are raking in big bucks from consumers’ monthly...

Practical Applications for Augmented Reality: Is It Right For Your Industry?

Today’s consumers love their phones. They also love experiences, and these consumers aren’t putting down their mobile devices any time soon. When consumers share their experiences with the world via social media, it can generate buzz and make brands a hit overnight....

Got Organic CTR? 10 Strategies That Will Boost Your Click-Through Rate

“There’s an old joke in the SEO world that if you’re looking for a good place to hide a dead body, the second page of Google is the best place.”  Famed marketing guru, Neil Patel, was onto something here. What he means is that the second page of Google is where good...

Content Marketing for Artists: What It Is and Why You Need It. 

Spoiler alert: content marketing for artists does not have to stifle creativity. In fact, if done right, it can do the exact opposite and help to cultivate and foster creativity, not to mention awareness for your brand. Art’s varied form—visual, applied, and...

How Instagram Stories Can Boost Engagement and Grow Your Audience

Most of us, unless living in denial of social media, follow at least one Instagram influencer or brand that we admire. You know the page, with the perfect pictures of beautiful people and places, the witty copy and strategic hashtags (especially when promoting a...

Influencers vs. Brand Ambassadors: Which Should You Choose for Your Social Media Strategy?

You’ve taken the time to craft your message, polish your visuals, and launch your brand. Now how do you get it in front of your ideal audience? Considering 40% of the global population uses social media, you might want to start with channels like Facebook, Instagram,...

3 Brands That Are Crushing Experiential Marketing

Future generations of humanity almost always experience the world in vastly different ways than their predecessors. For instance, the number of major differences between generations like the Baby Boomers and Millennials can be staggering. Whether it’s because of...

Will The New YouTube Algorithm Impact Your Content?

Internet algorithms dictate everything we see online. They’re continually evolving, and sometimes that makes it hard to keep up.  It’s almost as if new algorithms come and go. Just when we think we’ve figured them out, they’re gone as fast as they arrived. But on the...

How the Future of AI Makes Us More, Not Less, Human

If you were the kind of kid who dreamed about living like the Jetsons, we’ve got some good news for you. Though machine maids and butlers with human-like intelligence still sound like something from a sci-fi movie, AI has become part of your daily experience. It’s...

Virtual Reality is Here to Stay. Here’s How You Can Use It.

Imagine slipping on a headset and arriving at your afternoon business meeting. Or test-driving a car without ever leaving your couch. For years, many industries have viewed virtual reality as expensive, inconvenient, or irrelevant. After all, who has space for a...