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AI In Marketing? How Bots And Automation Are Changing The Game.

Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of...

Are There Benefits To Working with A Local Marketing Agency? Maybe.

Local knowledge matters. For example, knowing where the best car wash is, your favorite non-touristy spot to get a drink, or which secret parking spot to tuck into when it's bustling downtown. This is one advantage of knowing a place well. Likewise, location is...

Gen Z Marketing Trends That Are Shaping The Digital Landscape

The Wild Wild Web has a new sheriff in town: Gen Z. These Zoomers, as they’re known, are socially conscious, brand skeptical, and changing the digital landscape as we know it. If you’re disoriented, don’t worry. Implementing these Gen Z marketing trends authentically...

Top 3 PPC Marketing Services For Business Growth

You may or may not have noticed that marketing loves its acronyms – CTA, SEO, UI/UX, B2B, the list goes on. Pay-per-click, or PPC, may be just another acronym to memorize, but it's worth a deep dive if you're serious about growing your brand. At Savy, we've...

5 Common Mistakes to Avoid When Building a Facebook Advertising Campaign

Picture this: you’ve just checked on your Facebook advertising campaign insights to see how it’s performing and…nothing. Nada. Zip-a-dee-doo-dah. You rethink the hours you spent agonizing over the right imagery, copy, and audience targeting. Where did you go wrong? If...

All Advertising Agencies Should Do These 5 Things Well

Overwhelmed by how to market your business on your own? You’re not alone! A great marketing plan starts with having a clear business strategy that works toward your unique goals. Whether you need pay-per-click advertising, SEO help, or social media content, here are a...

Surefire Signs That Your Business Needs A Google Ads Specialist

When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That...

Does Social Media Really Help You Rank Higher On Google? 3 Things To Know About Social Media & SEO

Let’s play a word association game. When I say sky, you might think blue. When I say drink, you might say coffee (or cocktail, if it’s getting close to Happy Hour). And when I say social media, you should think of SEO. Ok, maybe that last one isn’t so intuitive....

How to Discover Your Brand Voice and Why It Matters

You probably don't remember saying your first word. Maybe you've seen it on videotape, or maybe you've just heard the story approximately 500 times from family members about "the day you found your voice." When a brand finds its voice, it may not be cataloged in a...

Why You Should Focus on a Brand Strategy First and Content Strategy Second

It’s common to feel like you’re chasing walls in the business world. You launch a brand and a competitor pops up. You get ahead of them, and another brand you never thought was a threat comes up from behind with a version of your same product. Plenty of brands today...