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How a Digital Marketing Agency Helps Your Brand Grow

Let’s be real: there are hundreds of thousands of brands. Why should a customer choose yours? Because you offer something unique? Or because you’re mission-minded and changing the world? Or, maybe, because your product or service helps people live better lives? We see...

The Future of Marketing Is Inclusive: Why Audiences Care About Inclusive Brands

What would the world look like if brands tried to represent the people they market to more genuinely? It's a question that today's business and marketing leaders have set out to answer. By building more inclusive brands, supported by more inclusive marketing, we can...

Is the Future of UX Screenless? Savy Weighs in on UX Trends of 2021 and Beyond.

Thirty years ago, most of us couldn't have imagined a world where we’d walk around with tiny, high-speed computers in our pockets. Today, most of us can’t imagine a world without them. There’s no denying that mobile technology and smart devices have redefined how we...

Social Dilemmas: How Marketers Can Use Machine Learning For Good

If you saw Netflix’s The Social Dilemma, you understand why consumers and marketers alike were deleting social accounts and setting limits on their scrolling. Machine learning is a powerful tool but also a potentially destructive and hazardous one. With about...

iOS14, the End of Third-Party Cookies and First-Party Data’s Heyday

There’s no denying that the past year has changed how we interact with and to our customers. First, Google stopped allowing third-party data to be collected. Then Apple announced changes to iOS14's permission features for app builders. This one-two punch sent a lot of...

“Hey Siri –– What Are Voice to Text Tools for Marketers?”

It’s a trend that you may have first noticed in an older relative or a busy friend. Someone who may have trouble typing out with arthritic hands or may be balancing too many things to input a search. We’re, of course, talking about voice search. As a rising trend,...

The Golden Rules of Content Marketing in 2021

It’s a digital world, and we’re surrounded by content 24/7, 365. And, for the most part, this content helps us get shit done. We pause our doom scrolling to read an inspirational self-help post, hardly noticing that it’s promoted content. We watch video tutorials to...

Is Authentic Connection The Future of Brand Loyalty?

Loyalty programs that reward repeat business with point programs and other freebies are common. Whether it’s a “Buy-10-Get-1” punchard or a post-purchase discount code for your next shopping trip, they’ve blended seamlessly into our consumer lives. But can programs...

The Rapid Shift Killed Human-Centered Economics—Here’s How To Fix It

These days, just about every element of our lives exists in some form online. It's where we learn, work, socialize, and, yes, shop. But somewhere between landing on a site and clicking "Add to Cart," the shopping experience's human element gets lost. And if the...

How To Make User Experience Your Most Valuable Brand Asset

Think about the websites you visit regularly. The brands you support and the products you choose to keep around the house or the office. What do they all have in common? Our guess: they’ve figured out how to leverage the user experience to keep you coming back.  Are...