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The Ultimate Digital Marketing Guide
by Lauren Ruef | March 15, 2023 | Blog | 0 Comments
Few worlds change as rapidly as digital marketing. And with so many channels and platforms to put your message on, it’s tricky to find out how to move the needle for your business. Maybe you’ve trial-and-errored things: a little Facebook campaign here, a little print...
Is The Marketing Funnel Is Dead? Maybe. But It’s Going To Be Okay!
by Lauren Ruef | February 15, 2023 | Blog | 0 Comments
It's a question that pops up in marketers' minds far and wide at least a few times a year: is the marketing funnel, as we know it, dead? The digital revolution has transformed the buyer’s journey so profoundly that there’s no “typical” journey from awareness to...
Does Email Marketing Still Work in 2023?
by Molly Esselstrom | February 8, 2023 | Blog | 0 Comments
Hook. Click. Convert. Email marketing spans brand types, audience demographics, and borders. For decades, it’s showcased the importance of a wide-reaching network and specialized messaging regarding brand awareness, loyalty, and longevity. But does this type of...
5 Digital Marketing Trends We’re Anticipating In 2023
by Lauren Ruef | January 11, 2023 | Blog | 0 Comments
The only thing constant about marketing is change. And for 2023, we've got the drop on the digital marketing trends you can look forward to in the new year. Things like live video, social media strategies, influencer marketing, and third-party tracking cookies are set...
Is A Buyer Persona Still A Useful Marketing Tool?
by Molly Esselstrom | January 4, 2023 | Blog | 0 Comments
Meet Jane. She’s 20 years old, works out five days a week, eats a vegan diet, and shops sustainably. No, this isn’t Jane’s dating profile; it’s her buyer persona. And, for brands, having defined personas can be the difference between marketing that connects and...
Get More Out Of Your PPC Campaigns With a Google Certified Specialist
by Brenda Taulbee | December 28, 2022 | Blog | 0 Comments
Pay-per-click or PPC campaigns are an effective way to get more eyes on your product or services. But how do you know that extra traffic will translate into more sales, not just an expensive bounce rate? An experienced Google Certified Specialist can ensure your ad...
5 Content Marketing Strategies to Drive Knockout SEO
by Molly Esselstrom | December 15, 2022 | Blog | 0 Comments
In the world of marketing, content is currency. No, we’re not talking about cryptocurrency. Instead, it’s a sort of brand currency that can increase the value of your products and services. Whether you’re a habitual blogger or trying your hand at new methodologies...
The Top Calls-To-Action For Your Next High Conversion Landing Page
by Lauren Ruef | December 9, 2022 | Blog | 1 Comment
A call to action is the rallying cry of your brand. It can turn prospective customers casually browsing your website into loyal customers who return and share your brand with others. What could be better? But there is an art form to getting the call to action right...
Start 2023 On The Right Foot With an End-of-Year SEO Audit
by Brenda Taulbee | November 28, 2022 | Blog | 0 Comments
As we near the end of another year, you probably have plenty on your plate. But make sure the end-of-year SEO audit doesn’t slide off your to-do list. This small but powerful tool allows you to assess your website’s performance, identify potential issues, and ensure...
AI In Marketing? How Bots And Automation Are Changing The Game.
by Brenda Taulbee | November 15, 2022 | Blog | 0 Comments
Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of...