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TikTok Branding: Do You Need It To Keep Up?

Brands are ever-changing. So it’s no wonder that branding is as well. A recent report from Talkwalker and HubSpot looked at social media trends for 2020 and how these are changing the brand landscape (brandscape?) as we know it. At the top of the list is TikTok, the...

A Practical Guide to Your First Integrated Marketing Campaign

It’s the launch day of your big campaign, and you’re ready. You’ve purchased the media space, researched the optimal time to reach your audience, and rewritten the content to perfection. But this isn’t a one channel launch. It is an integrated marketing campaign...

2020 Branding Trends: What to Expect in the New Decade

It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If...

Savy Agency Bend has Moved into the Box Factory

Savy Agency Contact: 541-728-8272 Email: christina@savaygency.com   FOR IMMEDIATE RELEASE  Dec 26, 2019, Bend, Oregon — Bend, Oregon's longest-standing digital marketing agency, Savy Agency, moves a block down into Bend's Box Factory as an integral step in the...

CCPA: How Californians Are Opting Out of Personalized Ads

Privacy is not just a buzzword. It’s a necessary right for consumers and one that the internet bypasses or ignores all too often. The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, and is raising questions about privacy online and...

Does Your Brand Story Need a Sonic Identity?

“Audio is just a great medium for advertising because it’s personal, and it’s all happening in your imagination.” The human body has five basic senses: sight, smell, touch, taste, and hearing. In today’s world, companies are engaging these five senses like never...

What Is Brand Consistency, and How Can You Achieve It?

Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.  However, it would be a big mistake to think consistency is achieved simply...

How to Be Heard: Choosing Your Brand’s Best Social Media Channels

Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you...

5 Things You Didn’t Know a Digital Marketing Agency Could Do

So you’re searching for a digital marketing agency to help build your brand. But you might not know exactly what an agency even does. It’s okay—we don’t blame you. It’s a dynamic industry out there. At Savy, we’re always happy to tell our potential clients a little...

Why Your Brand Needs Custom Images to Compete

Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging. Stock image...