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Surefire Signs That Your Business Needs A Google Ads Specialist

When you need answers to life’s most burning question, you likely don’t think to Ask Jeeves or turn to Bing. Instead, we Google it. In fact, the search engine is so monolithic that it’s estimated Google processes approximately 63,000 search queries every second. That...

Does Social Media Really Help You Rank Higher On Google? 3 Things To Know About Social Media & SEO

Let’s play a word association game. When I say sky, you might think blue. When I say drink, you might say coffee (or cocktail, if it’s getting close to Happy Hour). And when I say social media, you should think of SEO. Ok, maybe that last one isn’t so intuitive....

How to Discover Your Brand Voice and Why It Matters

You probably don't remember saying your first word. Maybe you've seen it on videotape, or maybe you've just heard the story approximately 500 times from family members about "the day you found your voice." When a brand finds its voice, it may not be cataloged in a...

Why You Should Focus on a Brand Strategy First and Content Strategy Second

It’s common to feel like you’re chasing walls in the business world. You launch a brand and a competitor pops up. You get ahead of them, and another brand you never thought was a threat comes up from behind with a version of your same product. Plenty of brands today...

Marketing Agencies Should Help You Work Smarter, Not Harder. Here’s What to Look for Before Hiring One.

Shopping online is a lot like shopping for a marketing agency. You spend hours poring over the different options until you think you've found the right one. And when you do, you immediately click buy! But, after waiting patiently (or impatiently, if we're being...

5 Reasons You Absolutely Need A Digital Marketing Strategy

As a person with no natural sense of direction, I never leave the house without my GPS. Even though I’ve lived in the same city for nearly ten years, I love the security of seeing every turn mapped out for me before I ever leave my driveway. And with good reason....

What Do The Top Marketing Agencies In The World Have In Common?

What do the top marketing agencies in the world have in common besides creative names, kick-ass portfolios, and caffeine addictions? Turns out, a whole lot. These top-tier agencies have decades of experience under their belts, but they also have a certain je ne sais...

6 Important Members of Your Full-Service Digital Marketing Team (And What You Can Expect From Each)

There are plenty of cliche movie tropes out there. Like the hero who walks calmly away from an explosion. The hardboiled detective who needs to solve “one last case” before retirement. Even the aliens landing and demanding “take me to your leader.” But there’s one...

5 Projects That Show the Scope of Our Brand Marketing Agency

You know the saying: “The customer is always right?” Well, in marketing we’d take that a step further and say: “The client always has the story." You know your brand on a deeper level. You understand your audience’s pain points and know which problems are the most...

Why There’s No Such Thing as the “Best Digital Marketing Agency”

There is a seemingly endless list of reasons you might consider working with a marketing agency. Maybe you're looking for help communicating with your growing customer base. Or, maybe you're hoping to identify the perfect market segment so you can break through the...