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How AI is Changing the Game for Marketing Agencies in 2024 (and Why It’s Not As Scary As You Think)
by Lauren Trujillo | March 18, 2024 | Blog | 0 Comments
2024—the year of Artificial Intelligence—no longer just a sci-fi concept but a reality quickly reshaping our entire world, including the realm of marketing agencies. This may sound intimidating at first, but contrary to popular belief, AI in marketing isn't about...
The Art and Science of E-Commerce Website Development
by Savy | February 21, 2024 | Blog | 0 Comments
Helping your marketing stay "up with the times" is our M.O. Building your next high-performance website with a sleek user design and brand identity is how we do it. E-commerce is a powerful online tool to showcase your best products and services. Savy is an...
The Ephemeral Edge: Why Disappearing Content is End Game
by Lauren Trujillo | February 17, 2024 | Blog | 0 Comments
Over the past few years, the evolution of social media has led to the current era of endless scrolling, information overload, and shrinking attention spans. At Savy, we're asking the question — how can we leverage short-form content for our clients to boost their...
What It Means When You Work With a Google Partner Agency Like Savy
by Savy | February 14, 2024 | Blog | 0 Comments
Savy is a Google Partner agency, a mark of the most reputable digital marketing brands. But what does this mean exactly? It means our agency is vetted by one of the most influential entities in search! Google holds the keys to the kingdom for best practices in SEO....
The Art and Science of Savy’s SEO Content Writing Services
by Savy | January 17, 2024 | Blog | 0 Comments
Here today, gone tomorrow? Not the case with search engine optimization. This aspect of online marketing has much more staying power than a trend, and there are many reasons why that's a good thing. But first, let's start with why our SEO content writing services are...
Our Favorite Holiday Ads and What They Can Teach Us in the New Year
by Savy | January 3, 2024 | Blog | 0 Comments
During the winter season, consumers are barraged with holiday ads on social media, television, YouTube, email, and pretty much everywhere they turn. To overcome commercial fatigue, brands must distinguish themselves by creating ads that resonate with their audience...
Our Boutique Agency Predicts the Next Great Marketing Trends of 2024
by Savy | December 27, 2023 | Blog | 0 Comments
Say goodbye to the era of passive content consumption. As we step into marketing trends in 2024, the landscape is anticipating transformation. As a forward-thinking boutique agency, Savy helps our clients navigate and apply these trends. From interactive content and...
Is Seasonal Marketing Worth the Hype or Bah Humbug?
by Savy | December 6, 2023 | Blog | 0 Comments
This time of year is jam-packed with seasonal messaging, sometimes to the chagrin of consumers still recovering from the barrage of Thanksgiving and fall activities. However, when done correctly, product or service promotions that align with specific times of the year...
Brands for the Greater Good: How to Achieve Sustainable Marketing
by Savy | November 15, 2023 | Blog | 1 Comment
Today’s consumers expect more than just pretty packaging from product brands regardless of their industry or audience. Companies are embracing meaningful sustainability practices to serve a changing consumer landscape that includes environmentally conscious customers....
How Our Brand Marketing Agency Is Navigating AI’s Impact
by Savy | November 8, 2023 | Blog | 0 Comments
We're not going to lie to you. AI is getting scary, as in scary good at impersonating human behavior. Pioneering machines to be human-like is a Herculean feat that the world's top minds are still perfecting. And we'll leave it up to them to decide whether to embrace...