How to Get Comments on Your Blog Posts

By:
October 17, 2012

Comments allow you to have a kind of social “record” on your blog posts that help increase search engine traffic to your website. Comment responses from visitors also give you a concrete indicator on what people really think of your content in addition to invaluable market research information.
Comments in the form of a question, for example, could help you come up with followup blog post topics, while numerous comments on a particular section of a post indicate where visitors aimed most of their interest.  The best part is, if you can get a visitor to leave a positive comment on your blog, then it’s very likely you can get them to subscribe to your RSS feed as well.

So without further delay,

Here are some great ways on how to get comments on your blog posts

1. Add Some Controversy to the Fire! (But be smart about this)

Controversial topics will always generate a lot of viral attention and discussion. I think it’s safe to say that’s no real mystery. But what is important to realize is that there are so many different kinds of controversy – not all of which should ever be used on your posts. Singling people out, making outlandish claims or posting Kim Kardashian’s latest video might get you some extra traffic and comments, but the spike will be short lived and not something you’ll be able to build a reputable blog with. That is, unless calling people out and celebrity mischief is exactly what your blog is all about.

I’m talking about the kind of controversy that puts you on the spot. Not because you want to say something that’s going to get a bunch of folks worked up, but because you’ve done your research and you sincerely have a different opinion to share. Take a look at this example:
“Many marketing professionals agree that Search Engine Optimization (SEO) is the single best way to promote your website. In this article, however, I’ll demonstrate how social media is far more important than SEO and is the single largest contributing factor to visitor conversion.”
A quote like that definitely goes against the grain of what is generally perceived but also has the potential to be legitimately argued. Topics like these will definitely draw some strong opinions in the comments section given you’ve put some real thought into it and write a great post.

2. Have a Really Catchy Title

Adding some controversy to your content will definitely get more people talking, but having a good title is going to get more of them to see your content in the first place. The title is probably the single most important component of a blog post. A really good title will provide visitors the frame of mind for commenting. If the title is good enough, people will sometimes skip the content altogether and just leave a comment.

If you’re having some trouble brainstorming, try posing the title as a question. For example:

“Can anyone live off of a $20,000 salary?”

A title like this already begs an answer to the question. Where on the one hand a visitor might think about how the post content will answer the question, resulting in a reader. On the other they might have their own solutions, resulting in a comment.

3. Make Commenting on Your Post as Simple as Possible

If a visitor can’t find the comment button on your post within five seconds, it is very unlikely they will continue to look. It may seem trivial, however you wouldn’t imagine how many times I read through an interesting article only to find:
1. The comment section on the second page
2. A disabled comment section exists
3. The comment section exists, but no comment button
4. The comment button redirects to a completely different page
5. There is no comment section at all
Commenting on your articles should be so easy and painless that it would really make no sense not to. Try incorporating a comment button on the top of the page as well as the bottom. If you have a homepage that contains thumbnails of your blog posts, try adding a comment button next to the “read more” link. Spend some time editing and personalizing the comment section too. Adding an avatar feature and perhaps a text editor allows users to personalize their comments more, enticing them to also become regular commenters and readers.

“You scratch my back, I’ll scratch yours” – Scratch other people’s backs!

If you link to the same blog in two or three of your blog posts, there’s a very good chance the owner of that blog is going to eventually return the favor. If you regularly comment on someone’s blog it’s likely they’ll visit your blog and leave some feedback. There are cases where this tactic won’t work, especially with well known blogs, but it does work more of than not in my experience.

The key here is repetition. Don’t expect to link once to a site or leave one comment on a post and expect the blogger to immediately return the favor. Anybody can link to you or comment on your blog once. But by repeatedly linking or commenting on another blog you show that you actually care about the blogger. Remember though, to only target blog sites where the link would be relevant. In other words, blogs that are related to your niche or target audience.

Here’s another quick tip: Try and reply to your first 10-20 commenters as quickly as possible. New visitors will be far more likely to try and get in on the conversation if they think that the post author will respond to their comments personally.
So what makes you leave comment on a blog? Have I missed anything?

As Savy’s founder and creative director, Christina understands that quality marketing is about more than buzzwords and optimism. Though the ins and outs of marketing and advertising may have changed since she started with startups and brands such as Playboy in the nineties, the heart of the work remains the same: building connections between consumers and the companies they love. With over 25 years of experience, Christina has been a pioneer of the digital revolution—from the dot com boom to today’s digital takeover. As adaptable as she is driven, Christina keeps up-to-date on the latest tech trends, looking to the future to leverage the next industry game changers.

View comments

  • I always emailed this weblog post page to all my associates, because
    if like to read it after that my friends will too.

  • According to my experience the best way to get comments on your blog posts is to write a unique content in your blog and it must be eye catching, interesting, easy to read which forces to comment on it.

  • You mention good ways to get comments on a blog post. It is engaging when people come to your blog and leave comment/remarks. Neil Patel, a digital marketer, also creates a blog like this. Thanks!

  • Nice post about 4 easy ways to get tons of comments on your blog post. I think your blog is very helpful for so many people. Thanks for sharing this information!

  • We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.
    thanks for sharing this. It will help me in my blog!

  • Hi Savy,

    All the 4 ways are very interesting to get lots of comments to a blog. Thank you. I have a question. I have started my own website but its spam score is 10%. What can I do to reduce it?

    • Hi Priya,

      In order to reduce that score focus on quality content. That includes best practices in content creation, linking strategy (avoiding toxic and outbound links), and implementing an overall ongoing SEO strategy.