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Four Local Search Tactics You Can Implement this Year 

It’s 2018, and there’s more online competition, and better competition, all the time. So how do you differentiate your brand and local search position in an online sea of others? Let’s look at one Santa Barbara logo design and digital agency’s four local search tactics you can implement this year. Santa Barbara logo design and digital agency’s […]

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How do tags and categories create duplicate content ?

How Tags and Categories Create Duplicate Content: Use with Caution

Categories and tags within the WordPress platform have substantial SEO benefits when used correctly. When used in the wrong way, tags and categories create duplicate content, which could result in penalties in ranking by Google and other search engines. It’s important to use tags and categories with caution, but not to fear them. What is duplicate content? According to Google: “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.” How does WordPress create duplicate content? Due to WordPress’ background in […]

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Google to drop rankings for non-mobile websites

It has been announced by the Google webmaster Trends Analyst that there will be clear recommendations and guidelines on search engine optimization techniques for websites that are mobile optimized. Hints have been dropped that websites that cannot customize and adapt optimization for mobile in their digital marketing and web design campaigns will eventually fall in search engine rankings.

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Why Not to Use Your Local Host: An Intro into ISP blacklisting

We’re doing the SEO for a local Central Oregon business. We built them a custom Wordpress site with an integrated blog. In their analytics reporting last month, I noticed a substantial traffic drop from the month prior so I looked further to see if there were any issues I could address. I found their domain’s ISP had been blacklisted by two DNSBLs. Here’s what happened and why you want to avoid it from happening to you.

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How Do you Know You Need a New Website

We see it all the time folks, unfortunately all too often. You either have an old website that was built in the time of html that you can’t edit yourself, you have no idea where it’s hosted and you’ve long lost the contact of the guy or gal who developed it for you, or you’ve recently hired someone to do it for you, a nice small shop or one-person provider, and it looks good enough, but you still can’t edit it or it’s not performing well in search.

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8 Tips on How to Find a Professional Web Design Company

Website design requires planning, talent, coordination and a great team. If done correctly, you’ll get results. Website design starts with a solid brand and works from an understanding of your customers’ needs to a sitemap and framework that’s easy to use, easy to love and drives results. Before hiring a professional web design company, here

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