There are over 200 million active websites on the internet today—and WordPress powers 38 percent of them. This puts WordPress leaps and bounds ahead of Shopify, the runner-up that currently powers just shy of 3 percent of the web. New content management systems (CMS) like Shopify hit the market each year to meet digital age demands. But since its launch in 2003, WordPress continues to overshadow the rest, with no signs of slowing down. So what sets a WordPress site apart?   First things first: What is a WordPress site?  If you’ve ever managed a website, or simply visited one, you’ve […]

Imagine you arrive at a party where you don’t know anyone. As you wander past groups of strangers, you take inventory of what people are wearing, how they’re interacting, and what topics they’re discussing. You read the room before you interject, instead of jumping in with an out of touch conversation starter. The same is true online. Now more than ever, brands and marketers need to listen to their audiences to create compelling brand messaging that resonates on a human level. Or else they risk coming off tone-deaf. Brand messaging: the good, the bad, and the ugly  Remember the infamous […]

We’re gonna ask you to do something a little different. Take a beat to think about the products in your bathroom. No, seriously. Envision your face wash, toothpaste, deodorant, and shampoo. Consider the packaging—how the colors, logos, package shapes, and even typeface all worked together to encourage you to pick that product off the shelves instead of its dozens (or even hundreds) of competitors. Now take that awareness and expand it. Bathroom. Bedroom. Kitchen. Living room. We are surrounded by product branding—from the kibble we feed our pets to the clothes we wear out the door every day.  When done […]

We’ll admit it: we’re SEO nerds. We love to follow best practices, play with optimization, and test out content that will hit the mark for your brand. And because we keep our finger on the industry pulse, we also love to follow the latest SEO trends that can get your brand noticed and notable. As we approach the last few months of the year, we’ve seen some 2020 SEO trends that we think are worth diving into and applying to your brand.    SEO crash course –– why it matters We won’t bore you with the details, but it’s always […]

Imagine a world with no smartphones (or just think back thirty years). No instant gratification, one-touch results, or apps to spend endless hours scrolling. As a brand back then you had to rely on other marketing channels to connect with your audience. Now, app development advancements have made it simpler, faster, and cheaper for brands […]

Santa Barbara is a gem on California’s Central Coast. With pristine beaches, chaparral-covered mountains, and gorgeous Spanish architecture, how could it not be? This small city on the coast is also known for its diverse art and culture scene. Which makes digital marketing in Santa Barbara all the more exciting and, sometimes, competitive. As Savy’s […]

Have you ever sifted through dozens of branded emails but paused midway because a punchy subject line caught your eye? Maybe it was announcing a sale for your favorite brand, or maybe it was talking about an event or product so specific to your needs that you could swear your phone was listening to you. […]

These days, anyone can be a businessperson-turned-web developer. Just pick a theme, input some content, and you’re live for the Internet to see. But just because you can do something, does it mean you should? (Yes, we’re going back to elementary rules). Custom web development is the not-so-secret weapon of brands. When you have a […]

A rose by any other name would smell as sweet. But would its name resonate as much? And what, then, would we call rose-colored glasses or replace with “roses are red”? You see the problem. And while your brand is maybe not as well-known (yet), choosing its name is as nerve-wracking as naming a child. […]

Trust in the digital age, we’re learning, is a fragile thing. Especially when Big Tech uses Big Data. Americans seem to be split regarding the regulation of the big four––Google, Facebook, Amazon, and Apple––but trust, in general, is declining in the digital era. And the historic antitrust hearing today for the big four could be […]

When someone says you can find anything on Amazon, they’re not far off from the truth. The online retailer and juggernaut rolled out Amazon Advertising in 2008 and, since then, it’s given product-based brands another avenue to reach consumers. But how does this complicated site work in favor of your brand? And what are the benefits? We look into that and more.    What does it mean to advertise on Amazon?  Amazon created its advertising business to “marry e-commerce and advertising” and help brands optimize the digital assets that Amazon owns. Because Amazon is a data-based business, it already has […]

Remember that old iPhone commercial that had the catchy phrase, “There’s an app for that?” When applications began crowding screens, developers knew they were onto something. Over the years, consumer needs have changed to be primarily mobile, to have instant results, and to have easy and pleasant user experiences. The world of coding is also continually changing to respond to these needs. Progressive web apps are one of the newer advancements that are, in some cases, considered the future of the mobile web. But what exactly is a progressive web app? And why should your brand consider it over more […]