There’s no doubt that COVID-19 has changed systems around the world––including the brand landscape. Consumer behavior is a significant influencer in your marketing decisions. But as your audience starts looking toward the post-pandemic future, is your brand ready?    The post-COVID consumer  When states first implemented stay-at-home orders, future-oriented searches took a dip. Instead of interior design, vacation planning, and wedding prepping, people were focused on the now. Queries like How do I keep the kids busy? and What do I cook with all of these shelf stable foods? dominated the search-o-sphere.  But a recent AdWeek piece looked at Pinterest […]

People have been obsessed with the end of the world since its beginning. For ages, we’ve churned out dystopian fiction and monster movies—think Godzilla stomping across Tokyo or post-societal collapse classics like Mad Max. From a young age, we’re trained to believe that those who survive will have to rely on their individual strength, wit, […]

Now that we’ve emerged from the longest March in recent memory (who knew one month could last five years?), many of us are settling into new routines. We’re finding new ways to power our workdays, find work-life balance, and maintain a sense of professionalism. Of course, as with anything new, there are always a few mishaps. That’s why we’re here with a how-to on keeping video conferencing professional during the age of social distancing.    Just in case you’ve been rafting the Grand Canyon and don’t know what we’re talking about: we’re in the middle of a global pandemic. And […]

If you’ve taken in any news in the last twenty years, then you are no stranger to the concept of minding your environmental impact. For brands, assessing their impact and going green can sometimes mean the difference between loyal followers and unhappy consumers. But does marketing with the environment in mind change your campaigns? Yes, […]

Social media is a necessary component of any brand’s marketing strategy. For some, it’s a necessary evil. For others, it’s the lifeblood of their brand voice. Whatever the case, communicating with your audience on social media is an art.  So, how do you perfect this art form? And how much is too much when interacting […]

10-min 10-sec read, by Christina Brown In a short period, human and market behavior has undergone massive changes due to the rapid onset of COVID-19, or coronavirus. From running out of stock on staples to the closure of schools to cancellations of major international events and mandates for business closures except for those considered “essential,” […]

Sometimes, looking in-depth at a specific brand can give us insight into the marketing field as a whole. In the case of Bowflex, its 30-year history showcases the changing marketing industry and, even, changing cultural norms. Marketing for wellness brands––any brand––today involves speaking to your audience honestly. And understanding them beyond dollar signs.    Bowflex brief history  When you think Bowflex, you likely picture their original machine complete with a bench beneath rods of varying resistance and height. And while their product line has expanded and company vision matured (more on that later), the original machine was where it all […]

First of all, I and the entire Savy Agency team hope you and your loved ones are well. As you know, a global health crisis is impacting every single one of us. Our lives, our jobs, our kids’ schooling, our economy—our 12-month projections—are at a halt, except for those industries still serving demand. We’re all […]

Few things in the SEO space are stagnant. It seems as if once one system becomes the standard, another takes its place. Before, it was Google AdWords shaking up the industry. Now, it’s Google Guaranteed ads.  So, what gives? Is this new system going to disrupt your Google advertising? And what does it mean for your brand? We’ve got you covered on all that and more.    What are Google Guaranteed ads?  Guaranteed ads are Google’s answer to protect users looking for home service industry businesses. Its first iteration focused specifically on locksmiths, plumbers, and handymen. The intent? Protecting homeowners […]

Brands around the world are working to develop communication plans to respond to the Coronavirus, or COVID-19. As of this morning, schools across the country are temporally closing their doors while even more events announce their cancellations. Brands shouldn’t be going about their day to day with their heads in the sand nor should they […]

No brand is an island. Each is connected in a complicated nexus that interacts with people and culture in impactful ways. Brand purpose is how you moor yourself in this chaos. How your brand stays centered, relevant, and meaningful.  Consumers are pickier than ever about purpose-driven brands. Don’t be the one left behind.    Okay, so what’s the deal?  If you understand what a brand is and you know what having a purpose means, you’ve probably got a good idea of what brand purpose is. However, the term is more complicated in practice than in theory.  A brand purpose epitomizes […]

In the digital age, storytelling matters. Even for what could easily be a more analytical, information-forward genre like medical marketing. Your website is no longer just a portal for patients to find your address or look up a doctor. It needs to tell your story, share your practice values, and feel humanized and real.    What is medical marketing?  As with other industries, the goal of medical marketing is to market the brand effectively to the public––in this case, anything to do with the medical field. Doing this usually involves “integration of the traditional marketing field with public health research, […]