It’s the launch day of your big campaign, and you’re ready. You’ve purchased the media space, researched the optimal time to reach your audience, and rewritten the content to perfection. But this isn’t a one channel launch. It is an integrated marketing campaign (IMC)––with multiple channels all working together toward the same goal––and there’s a

It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If you hold a role in the marketing industry, keeping up with 2020 branding trends is literally your job.  It also means that you position your company to crush it in the new year (and, hello, new decade) ahead. We’ve compiled a list of our favorite trends in action and what to expect in […]

Savy Agency Contact: 541-728-8272 Email: christina@savaygency.com   FOR IMMEDIATE RELEASE  Dec 26, 2019, Bend, Oregon — Bend, Oregon’s longest-standing digital marketing agency, Savy Agency, moves a block down into Bend’s Box Factory as an integral step in the agency’s continued growth. The move tripled the amount of space in comparison to their Mill Quarter office.

Privacy is not just a buzzword. It’s a necessary right for consumers and one that the internet bypasses or ignores all too often. The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, and is raising questions about privacy online and personalized ads. We’ve outlined what the CCPA is, what it means for

“Audio is just a great medium for advertising because it’s personal, and it’s all happening in your imagination.” The human body has five basic senses: sight, smell, touch, taste, and hearing. In today’s world, companies are engaging these five senses like never before. But hearing is taking center stage. With people always on the move,

Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.  However, it would be a big mistake to think consistency is achieved simply by slapping a logo throughout your social channels and collateral. Visual branding is important. But so is your copy, tone, context, and audience. At its most basic, “brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time.” We know, easier said than done.  Consistency is not an exact science, […]

Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you cut the fat and choose the best social media marketing channels for your brand? This answer won’t surprise most you: research, analytics, and data hold the keys to optimizing your social media presence. In other words, strategy. The evolution of social media marketing For many marketers, it’s hard to remember a time before social media. Today […]

So you’re searching for a digital marketing agency to help build your brand. But you might not know exactly what an agency even does. It’s okay—we don’t blame you. It’s a dynamic industry out there. At Savy, we’re always happy to tell our potential clients a little more about what it is we say we

Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging. Stock image companies like Shutterstock, Getty Images, and Unsplash allow you to source images for free or cheap. But there is evidence that custom images are better. So what does it mean, exactly, to have custom images? How will this impact your SEO and overall brand strategy?  Building your brand image with custom visuals  Brand image is the sum of your […]

If you scroll through any social media site, you’ve probably seen people vlogging monthly subscription boxes unveilings. While these promotional posts may end up looking the same after a while, the companies behind them are raking in big bucks from consumers’ monthly card charges.  “A subscription business is a company that sends you a package, usually once a month, of items they’ve picked out for you,” according to a Forbes definition. In 2017, companies like Ipsy, Blue Apron, and Dollar Shave Club climbed the charts as the top subscription sites defined by the number of users per month.  With so […]

Today’s consumers love their phones. They also love experiences, and these consumers aren’t putting down their mobile devices any time soon. When consumers share their experiences with the world via social media, it can generate buzz and make brands a hit overnight. As a result, brands are starting to figure out how much consumers love to experience the world through the lens of their phones. So how are brands capturing consumers’ attention and delivering an experience that doesn’t require looking away from the screen? Two words: Augmented Reality (AR).  By altering the way we see the world through the screen […]

“There’s an old joke in the SEO world that if you’re looking for a good place to hide a dead body, the second page of Google is the best place.”  Famed marketing guru, Neil Patel, was onto something here. What he means is that the second page of Google is where good websites go to