As a digital agency, our clients often ask about exact SEO keywords. When performing keyword research, we find that the search terms users use are often jumbled, sometimes misspelled, and aren’t always clear. Let’s face it, we don’t always think through our search queries. So, should SEO writers use exact terms users use even though

If you’re an entrepreneur, marketing director, or business owner thriving in the Information Age, odds are pretty good you’ve put time and consideration into your brand presence. You’ve painstakingly crafted your logo. You’ve poured your heart into a unique mission statement. You’ve also probably contrived relevant hashtags to stand out from the crowd. But just

Pop-ups and pre-rolls are unwelcome interruptions, where native advertising — when done right — is a welcomed piece of time-worthy content. The way we advertise is constantly changing. With consumers completely saturated with current advertising messages, it’s no wonder that ad blocking software is on the rise. So, how do you get to your consumer

2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to help with organic SEO writing. I also look to them for industry news and recently joined their seminar on organic SEO in 2019. Here’s what we can expect in the new year. 2019 SEO Trends Yoast confirmed what we hear about more and more. Google algorithms are getting smarter and understanding […]

The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and design. And it will be about speed. I had a conversation

Red, White, and Green? Canada legalized weed, and the United States is slowly voting yes in some significant states. Michigan just became the tenth state to legalize medical and recreational marijuana, which makes it the first Midwestern state to legalize the plant. Utah and Missouri voters also took steps to legalize medical marijuana. And in

3-minute read | Visual search is nothing new in 2018. How often do you type something into Google and click Images rather than News, Videos, or even Shopping? I know I do. We live in an image-driven, visual world. So it makes sense that many brands utilize visual search technologies, mostly retailers, and see success

2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player Facebook has seen significant shifts in 2018. The main ones — aside from

3-minute read time | Small businesses may not think they need to worry about the way artificial intelligence, or AI, is becoming more prevalent in our daily lives. Not staying on top of advancements in technology would be a mistake though, as it will be harder and harder to catch up with the future of

AI and machine learning bring us just a step closer to obtaining relevance at scale. But what happens when we scale a moment? Does it apply to the others or is it lost in trying to fit one into many? For the marketing and advertising industry, marketing AI could get us closer to one of

4-minute read | Deciding your company’s name is an important step, and it might be the most difficult. When you think about all your business encompasses, it can be overwhelming to fit its identity into one or two words. We suggest turning to a brand naming agency to help, as this process requires time, focus,

We are now well into the world of immersive content. Everywhere we turn there are new ways of consuming information. The way an audience interacts with content is becoming shorter in span but more engaging, and at the same time, more saturated. So what does this mean for your brand’s web presence? Does it help to