So, what is SEO anyway? Let’s think about what is SEO, really. SEO can be the difference between your website’s success and it sitting in a lonely corner of the internet. SEO stands for “Search Engine Optimization” and essentially refers to getting your website to show up when people make relevant searches online – on

What is mobile marketing and how can I use it to grow my business? The desktop days are over – 80% of internet users own smartphones, and 90% of Facebook’s daily active users access the social media network via phones. As technology advances, more and more people are switching over to their smartphones for communication, social networking, and – you guessed it – purchasing. So what’s the best way to target your mobile audience? And what, exactly, is mobile marketing? Mobile Marketing Mobile marketing is a highly personal multi-channel digital marketing strategy that targets users on their smartphones or tablets. There […]

Welcome to 2017. We’re off to a great start. Let’s kick off the year by looking at the digital marketing trends of 2017. Let’s look at those that are poised to reign and those we’ll likely begin the sad goodbye to. Digital marketing is fast. Super fast. It changes with technology and with customer expectations. It’s influenced

We recently had a copywriter leave our team to start a digital marketing agency of their own. While we wished them well, I couldn’t help but reflect on the 10 years Savy has had in the international space, and the 45 years between our design and creative directors, alone. Serving clients from the small to

The goal of developing a content plan is to create meaningful content. Anything less creates confused and frustrated readers. As a writer and publisher, you have the responsibility of making sure you have a content strategy in place. This strategy should be constructed around different departments of your company or brand. This is especially true if you want

As digital marketers and branding professionals, we frequently get introduced to successful organizations that have little to no digital presence. When these businesses decide to make the necessary push towards being more active on digital platforms, it’s an opportunity to make it a branding exercise to establish a digital voice to best attract their target

We’re always thinking about copy, SEO and how we can play nice with Google to get results for our clients. I recently researched the future of content to see what’s next. The discussion ranged from ‘the future will see less’ to ‘the future will see more’. The gap was enough to stump a writer. So, how then is the business person, short of the time and knowledge of today’s content trends supposed to understand? It seems both sides of the crystal ball of future content can agree on one thing: quality content matters. By developing quality content that provides value […]

Think about the last time you had friends over for dinner, had girls night out or convened for sports. When people gather, odds are some of their favorite brands gather alongside. From where you shop to the clothes you wear, brand love surrounds us. Think about how often the brands you prefer arise in conversation. We all have those brands – that syrah you can’t do dinners without or that device that’s just easy to use, yes that one. In order for businesses to vie for a piece of the pie, brand positioning is vital. But what is it and […]

Imagine a world where websites load instantly on your mobile phone. Typically, when you’re searching on your phone, you need information immediately and you don’t have time to wait for even the most beautiful sites to load their large images and content. Fortunately, the dream of instantly loading pages is becoming a reality, thanks to

It seems like it’s been forever since I’ve written a blog. I used to write them in my sleep. But now, almost 10 years after Savy’s launch, our content team manages most of the new content creation. This week we received a question from a client about lead generation software vs Google. It kickstarted a conversation around privacy on the web and

On June 21, 2016, the Federal Aviation Administration (FAA) released the new rules and regulations for small unmanned aircraft, or drones. With the rules going into effect on August 29, it’s got us thinking about how these new regulations will affect the use of drones in marketing. From production value to telling stories that could previously never be told, drones could have a large influence on the present and future of marketing. Previous to the introduction of the FAA’s new drone laws, regulations were tight and only certain states could be used for drone testing. At Savy, we’re hot on […]

One of the greatest challenges faced by manufacturing companies is being found online. Because merely having a website doesn’t bring in leads. And having a strong logo doesn’t necessarily mean customers will connect with your brand. Hiring a branding agency for manufacturing companies that specializes in alleviating the pains these types of companies experience can help them get found online and establish a connection with their brand. What should you look for when seeking a manufacturing branding agency? Proven experience in lead generation, consistency in brand identity and marketing efforts that have led to sales and increased ROI. Why Choose […]