Using Online Advertising and PPC for Startups

Using Online Advertising and PPC for Startups

Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content,...

Data Doesn’t Sell, Stories Do. Just Ask Nike.

Data Doesn’t Sell, Stories Do. Just Ask Nike.

Presenting your audience with the features and benefits of your service is no longer enough to persuade them. In today’s world, businesses have myriad options for reaching potential consumers and sharing their commodities. However, we’re also competing with hundreds...

Top Social Media Secrets of Marketing Companies in Bend

Top Social Media Secrets of Marketing Companies in Bend

Social media is a many-headed beast. There are plenty of platforms to choose from (Facebook, Instagram, Twitter, Snapchat and more) and varying information on what to post — and where and when. But you may have a sneaking suspicion that there are businesses out there...

Branded Content: Build it Right and They Will Come

Branded Content: Build it Right and They Will Come

So far, 2018 research paints an even prettier picture than the last couple of years for branded content. 62% report that their content marketing programs are much more successful compared to even last year, however, all report that those who’ve been at their content...

Why Branding Matters Today in Social Media

Why Branding Matters Today in Social Media

During the past decade, social media's traffic and growth have outpaced many other things. While many of us spend chunks of our downtime on social media, we're not as often there searching for services. Facebook knows this, too. And to respond, Facebook recently...

Blogging for SEO | Top Requirements of Strategic Blogging

Blogging for SEO | Top Requirements of Strategic Blogging

In today’s world, many people are blogging for SEO. So why do some blogs disappear in the shuffle while others get found online? Many of us hear stories where someone hired someone for search engine optimization (SEO) from out of the state or country to blog for them....

The Montecito Mudslides | A Local Marketing Perspective

The Montecito Mudslides | A Local Marketing Perspective

Our team just returned from Montecito, California in the middle of Santa Barbara County’s aftermath of the Montecito mudslides. As locals, and local marketing experts, we know that flooding is unlikely for the small hillside town of Montecito that runs from hill to...

Top Tools of the Best Digital Marketing Agencies

Top Tools of the Best Digital Marketing Agencies

Today’s marketing resources are unlimited—so how do you know which ones are worth using and which take more money (and time to learn) than they’re worth? Our Bend OR and Santa Barbara CA digital marketing agency strategists have compiled a list of the top tools of...

Four Local Search Tactics You Can Implement this Year 

Four Local Search Tactics You Can Implement this Year 

It’s 2018, and there’s more online competition, and better competition, all the time. So how do you differentiate your brand and local search position in an online sea of others? Let's look at one Santa Barbara logo design and digital agency's four local search...

2018 Digital Marketing Trends | Our Top 4

2018 Digital Marketing Trends | Our Top 4

2018 is here, and with the New Year comes new trends. It’s time to take a look at what worked and what didn’t for your organization in 2017. Let's make room for the top 2018 digital marketing trends and web design trends of the coming year. Take a look into Savy’s...

Google AdWords for Video | Quick Tips to Start Strong

Google AdWords for Video | Quick Tips to Start Strong

If you use Google AdWords to increase your sales, you may have noticed that keywords are getting more competitive all the time. If you don’t keep the quality score up on your ads, your cost for running a traditional AdWords campaign won’t be cheap. That’s where Google...

A Bend SEO Agency on Why Quality Content Matters [Most]

A Bend SEO Agency on Why Quality Content Matters [Most]

Google’s has mission: to organize the world's information. In support of that, Google wants to guide web users to the highest quality content. Google has lots of standards and guidelines to guide web designers and developers, digital agencies, Bend SEO agency groups,...

Should I Use Paid Search? 5 Reasons Why You Should

Should I Use Paid Search? 5 Reasons Why You Should

In 2000, Google made a game changer. It launched Google Adwords, providing the advertiser the tools necessary to launch and use paid search campaigns. While Adwords is in the hands of some small businesses, many accounts are maintained at the digital agency level...

Content Marketing | An Artist’s Tips

Content Marketing | An Artist’s Tips

In an age where everything is algorithm-based and jobs are falling to computers rather than humans, art is not only inspiring - it’s essential. It is born from a creative spark, a clever thought, an original and unique human mind. It allows us to communicate ideas to...

What is Google Posts | Post for Best Practices

What is Google Posts | Post for Best Practices

You may have already heard the buzz. Google has recently launched Google Posts for businesses. Google entered into the post arena by initially allowing high profile entities to post directly on search to drive site traffic, and at the end of June, opened it up to the...

7 Storytelling Plots for Marketing | Tell Your Story Well

7 Storytelling Plots for Marketing | Tell Your Story Well

7 Storytelling Plots for Marketing | Tell Your Story Well Storytelling is essential to your branding and your life. Stories help us share, connect, learn, and find where we belong. That’s why we’re 22 times more likely to remember stories than facts. The way we tell...

Readability Score | Weaving Stories for the Web

Readability Score | Weaving Stories for the Web

Your headlines are gripping. Your grammar is great. Your content is helpful. So why aren’t your readers, well, reading? The answer is simple: you need to format your content for the web. Did you like that lead in? Yoast didn't. In fact, it dropped my readability score...

Google Fred Update for Agencies

Google Fred Update for Agencies

Every now and again, an algorithm update comes along to shake up our reports. On March 8th, Google quietly rolled out the loosely-confirmed Fred algorithm update. According to industry reports, sites affected by Fred saw drops in traffic of 90% (yes, ninety percent)...

Behind the Scenes of a Commercial Shoot

  Many of us see TV commercials, especially during big events like the Superbowl, and chuckle or smile — especially if they’re done right. We wanted to give you a behind the scenes look into the preparation and filming of a commercial branding shoot this...

Content Marketing | The Ins and Outs

Content Marketing | The Ins and Outs

What if your clients looked forward to receiving your marketing? What if they spent twenty minutes with it and shared it with their friends? Build an audience that builds your business with content marketing. Defining Content Marketing Content marketing is defined by...

What is SEO Anyway?

What is SEO Anyway?

So, what is SEO anyway? Let's think about what is SEO, really. SEO can be the difference between your website’s success and it sitting in a lonely corner of the internet. SEO stands for “Search Engine Optimization” and essentially refers to getting your website to...

The Importance of Mobile Marketing

The Importance of Mobile Marketing

What is mobile marketing and how can I use it to grow my business? The desktop days are over - 80% of internet users own smartphones, and 90% of Facebook’s daily active users access the social media network via phones. As technology advances, more and more people are...

Digital Marketing Trends of 2017

Digital Marketing Trends of 2017

Welcome to 2017. We're off to a great start. Let's kick off the year by looking at the digital marketing trends of 2017. Let's look at those that are poised to reign and those we'll likely begin the sad goodbye to. Digital marketing is fast. Super fast. It changes...

What it Takes to Start a Digital Marketing Agency

What it Takes to Start a Digital Marketing Agency

We recently had a copywriter leave our team to start a digital marketing agency of their own. While we wished them well, I couldn't help but reflect on the 10 years Savy has had in the international space, and the 45 years between our design and creative directors,...

Developing a Content Plan | The Fundamentals

Developing a Content Plan | The Fundamentals

The goal of developing a content plan is to create meaningful content. Anything less creates confused and frustrated readers. As a writer and publisher, you have the responsibility of making sure you have a content strategy in place. This strategy should be...

Your Digital Voice

Your Digital Voice

As digital marketers and branding professionals, we frequently get introduced to successful organizations that have little to no digital presence. When these businesses decide to make the necessary push towards being more active on digital platforms, it’s an...

Get AMPed About Accelerated Mobile Pages

Get AMPed About Accelerated Mobile Pages

Imagine a world where websites load instantly on your mobile phone. Typically, when you’re searching on your phone, you need information immediately and you don’t have time to wait for even the most beautiful sites to load their large images and content. Fortunately,...

Inbound Marketing Lead Generation Software vs Google

Inbound Marketing Lead Generation Software vs Google

It seems like it's been forever since I've written a blog. I used to write them in my sleep. But now, almost 10 years after Savy's launch, our content team manages most of the new content creation. This week we received a question from a client about lead generation...

Drones in Marketing | A New Era in Visual Marketing

Drones in Marketing | A New Era in Visual Marketing

On June 21, 2016, the Federal Aviation Administration (FAA) released the new rules and regulations for small unmanned aircraft, or drones. With the rules going into effect on August 29, it’s got us thinking about how these new regulations will affect the use of drones...

Drive Website Traffic by Increasing Facebook Engagement

Drive Website Traffic by Increasing Facebook Engagement

When it comes to social media marketing, Facebook still reigns as the world’s biggest content channel. Shareaholic research has found that Facebook now drives 25% of all traffic to websites and continues to grow, more so than all other social networks combined. It’s...

Importance of Quality Photography for Web Design

Importance of Quality Photography for Web Design

To avoid being totally cliche we’ll refrain from the 'a picture is worth a 1,000 words adage', however, when it comes to photography for web design, a picture could end up being worth a 1,000 leads, 1,000 likes, 1,000 sales and 1,000% increase in engagement on your...

Startup Branding May Be the Best First Step You Take

Startup Branding May Be the Best First Step You Take

When it comes to launching a startup business, it can be a struggle. While there’s the overwhelming and overarching feelings of excitement and anticipation, a lot of work and anxiety goes into launching a new company. Startup branding may be one of the best first...

Savy Agency Moved to the Mill Quarter in Bend

Savy Agency Moved to the Mill Quarter in Bend

After nine amazing years in Downtown Bend, Savy Agency moved to the Mill Quarter neighborhood. We're now only a few blocks down Wall Street from our former location. Savy is pleased to expand into a larger space at the corner of Wall Street and Industrial Way. Our new...

Savy Officially a Proud Google Partner Agency

Savy Officially a Proud Google Partner Agency

At Savy, we’re pleased to announce our certification as a Google Partner agency. In 2015, we completed the exams necessary to become a Google AdWords and Google Analytics certified agency. Now, we have met all of the requirements to become a certified Google Partner...

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