Four Essential Marketing Strategies for Startups

Four Essential Marketing Strategies for Startups

You’ve poured your time, energy, and capital into a startup. So it’s easy to feel like you’ve already done the hard part: dreaming up the product or service that’s going to set you apart from the competition. But how do you make sure other people, especially your...

Top SEO Companies Know How to Get Your Business Going

Top SEO Companies Know How to Get Your Business Going

If you’re a business owner, you’ve likely been told you need to blog. And while there are the obvious reasons for a business to blog, like connecting with your audience and having a platform to communicate with your customers, there are also technical reasons, that...

Does an SEO Keyword Need to Be Exact? Yes and No

Does an SEO Keyword Need to Be Exact? Yes and No

As a digital agency, our clients often ask about exact SEO keywords. When performing keyword research, we find that the search terms users use are often jumbled, sometimes misspelled, and aren’t always clear. Let’s face it, we don’t always think through our search...

Create a Successful Brand Story

Create a Successful Brand Story

If you’re an entrepreneur, marketing director, or business owner thriving in the Information Age, odds are pretty good you’ve put time and consideration into your brand presence. You’ve painstakingly crafted your logo. You've poured your heart into a unique mission...

What is Programmatic Advertising and Native Advertising?

What is Programmatic Advertising and Native Advertising?

Pop-ups and pre-rolls are unwelcome interruptions, where native advertising — when done right — is a welcomed piece of time-worthy content. The way we advertise is constantly changing. With consumers completely saturated with current advertising messages, it's no...

What We Can Expect from Organic SEO in 2019

What We Can Expect from Organic SEO in 2019

2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to...

The Marketing Agency of the Future

The Marketing Agency of the Future

The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and...

Can Cannabis Companies Advertise on Google?

Can Cannabis Companies Advertise on Google?

Red, White, and Green? Canada legalized weed, and the United States is slowly voting yes in some significant states. Michigan just became the tenth state to legalize medical and recreational marijuana, which makes it the first Midwestern state to legalize the plant....

What Visual Search Means for Your Brand

What Visual Search Means for Your Brand

3-minute read | Visual search is nothing new in 2018. How often do you type something into Google and click Images rather than News, Videos, or even Shopping? I know I do. We live in an image-driven, visual world. So it makes sense that many brands utilize visual...