professional SEO services

Get Jamming With Keywords and Our Top 3 Professional SEO Services for Brand Growth 

In over sixteen years of working with top brands across industries, we’ve learned a thing or two about the power of a targeted SEO strategy. When seeking professional SEO services, most brands want a combination of these three things:  Organic Keywords: “Let’s get an amazing organic strategy onboard.” PPC Campaigns: “We are chasing big sales
How to increase organic traffic

Metrics Explained: How To Increase Organic Traffic on Your Website 

A Series on SEO Fundamentals Focused on How to Increase Organic Traffic Organic traffic is the gold standard for gaining a competitive edge in the marketplace. And there’s no better place to start in our three-part series on SEO metrics than with how to increase organic traffic on your website. Every time someone visits your
responsive web design services, Expion360 site on Mac

Does Your Brand Need Responsive Web Design Services?

In the branding world, content is king. But who’s the queen that makes big moves behind the scenes? Responsive web design. In our device-driven world, brands that don’t have websites optimized for different screen sizes will fall behind in overall user experience and customer engagement. So, how do you know it’s time to invest in responsive web design services? We’re glad you asked.   Defining Responsive Web Design  A small intermission before we jump into who qualifies for a web update to define responsive web design. The name might be a giveaway, but this web design service enables your website to […]
woman looking for a full service creative agency

Your Checklist For Hiring A Full Service Creative Agency

You wouldn’t marry someone you didn’t know anything about. The same is true of hiring a full-service creative agency. Whether you’re a fledgling or established brand, hiring an agency can take your business to the next level. But before you swipe right, you’ve gotta put your game face on. We’ll make it easy for you by providing a checklist so you have background knowledge and the right questions to ask before popping the question. First, What Does It Mean to Be a Full-Service Creative Agency?  A full-service creative agency is about more than style (and a kick-ass portfolio); it’s about […]
digital marketing

The Ultimate Digital Marketing Guide

Few worlds change as rapidly as digital marketing. And with so many channels and platforms to put your message on, it’s tricky to find out how to move the needle for your business. Maybe you’ve trial-and-errored things: a little Facebook campaign here, a little print advertising there. But that method can take ages, giving your
marketing funnel

Is The Marketing Funnel Dead? Maybe.

It’s a question that pops up in marketers’ minds far and wide at least a few times a year: is the marketing funnel, as we know it, dead?  The digital revolution has transformed the buyer’s journey so profoundly that there’s no “typical” journey from awareness to purchase anymore. Why? Because multi-channel marketing and dozens of
office space of full-service creative agency

Marketing Specialist vs. Full-Service Creative Agency: Which Should You Choose?

Building your brand means wrangling a lot of moving pieces. If details like logo design, developing brand guidelines, and creating a website make your head spin, you’re not alone. The good news is, there are professionals who can help with the heavy lifting. But should you hire a specialist for each piece of your branding? Or turn to a full-service creative agency for solutions? The answer, as always, depends on your business goals and needs.  Specialist vs. Full-Service Creative Agency When we use the word “specialist,” we’re referring to either a solo professional or a boutique agency that specializes in […]
email marketing example on laptop with dog next to it

Does Email Marketing Still Work in 2023?

Hook. Click. Convert.  Email marketing spans brand types, audience demographics, and borders. For decades, it’s showcased the importance of a wide-reaching network and specialized messaging regarding brand awareness, loyalty, and longevity. But does this type of marketing have a place in 2023 and beyond? Read on!  Email Marketing: A Relic In The Digital Age?  The
digital marketing trends

5 Digital Marketing Trends We’re Anticipating In 2023 

The only thing constant about marketing is change. And for 2023, we’ve got the drop on the digital marketing trends you can look forward to in the new year. Things like live video, social media strategies, influencer marketing, and third-party tracking cookies are set to change the way we engage customers in the coming years.
buyer persona, woman eating yogurt parfait

Is A Buyer Persona Still A Useful Marketing Tool?

Meet Jane. She’s 20 years old, works out five days a week, eats a vegan diet, and shops sustainably. No, this isn’t Jane’s dating profile; it’s her buyer persona. And, for brands, having defined personas can be the difference between marketing that connects and campaigns that miss the mark.  Buyer Persona Defined  If it’s unclear
PPC campaigns; Google Ads Specialists

Get More Out Of Your PPC Campaigns With a Google Certified Specialist

Pay-per-click or PPC campaigns are an effective way to get more eyes on your product or services. But how do you know that extra traffic will translate into more sales, not just an expensive bounce rate? An experienced Google Certified Specialist can ensure your ad budget goes further, reaches the right people at the right
content marketing strategies, example with Spotify wrapped on iPhone and headphones

5 Content Marketing Strategies to Drive Knockout SEO

In the world of marketing, content is currency. No, we’re not talking about cryptocurrency. Instead, it’s a sort of brand currency that can increase the value of your products and services. Whether you’re a habitual blogger or trying your hand at new methodologies like adaptive content, the best content marketing strategies drive knockout SEO and,