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At Savy, we’re focused on making things happen in the web design and digital marketing worlds. Our local community in Bend, Oregon, has always been at the heart of everything we do. But we didn’t limit ourselves to local. Our adept digital skills and deep understanding of various markets have enabled us to shape high-quality […]

Stop. Pause. Playback. The best ads have you watching again and again, each time catching more nuances and sparking new emotions—disbelief, joy, melancholy, triumph, you name it. And Super Bowl ads serve as a unique microcosm of (American) society. In one night, the best players gather to show off their skills to the world—and we’re

Before we pour ourselves a cup of coffee in the morning, most of us have had multiple interactions with technology. Maybe it starts with the chirp of your phone alarm that turns into an early morning social media scroll (#1), then transitions into firing up the laptop to check personal emails (#2) and switching on

Put down a finger if you’ve ever started your usual social scrolling only to be stopped short by a brand thinking: they did WHAT? Even if there wasn’t an audible gasp or reaction, we’d bet our holiday PTO that some time, somewhere, a brand made you question its internal review process. As seasoned SEO content

In a culture of instant gratification and short attention spans, it takes a powerful statement (and online obsession) to gain traction. And while beauty may be in the eye of the beholder, beauty (and other) trends are in the hands of the phone holder. Investing in a good mobile marketing strategy is no longer a luxury for brands; it’s a success-making necessity. Let’s explore how to do it well.  The Stats Behind Mobile Marketing  We’re about to drop a profound piece of knowledge. Ready for it? Mobile marketing is marketing aimed at customers on their (can you guess?) mobile devices. […]

Brands with a product—this one’s for you. Social commerce has changed how we (especially Gen Z and Millennials) purchase products online. Think about mindlessly scrolling through Stories when a product you’ve never heard pops up and piques your interest. The 20 percent off CTA and easy link swipe give you a quick endorphin boost as you click through and add to your cart—in a matter of seconds. And when it’s your target audience on the other side of the screen, you’ve made a quick connection that could result in years of brand loyalty.   The bottom line? Brands have more opportunity […]

Think back to when you were a teenager. There was probably a time when your parents asked you to do something, like get a haircut or study for your driver’s test. You might have scoffed at their suggestion and moved on to the next thing. But, if your friends made the same suggestion that day, you’d nod and think, What a great idea. We feel the strength of peer influence from an early age, which carries over into how we interact with the world as adults—including the brands we trust and follow. For modern brands, influencer marketing has now taken […]