Flipper Aquarium Products.

See your aquarium like never before.


Website design

UX improvements



Social media branding

Email marketing

Google ad campaigns


Social media management

The challenge.

Flipper Aquarium Products, industry leaders in aquarium cleaning tools, contacted Savy to update their existing website. Their goals were twofold: improving the user experience (UX) and reflecting their new product offerings. Their existing site was built around a single product, and not easily scalable for their growing line. They also wanted to capture the signature differentiator of their product: the flip.

The results.

Savy’s team designed and developed a new home page with embedded video that’s both functional and engaging. We also strategized a simplified sitemap that brought their new products to the forefront. At the same time, Savy created fun animations and GIFs to show each product’s functionality.

Post-launch, Savy rolled out support services—including blogging, social media management, and email marketing—to ensure the new products made a splash in Flipper’s global market. The end result is a beautiful, easy-to-navigate site with dynamic visuals and creative animations throughout the site. Keyword-rich blogs helped educate the end user (one of Flipper’s core values) while drawing organic traffic to the site.