Getting Your Customers to Engage (Part Two)

First, learn about integrating your efforts in part one.

Now, experienced business owners and successful marketers understand that their communications and content must be relevant to the consumer for there to be any type of recognition or engagement. Until recently, content consisted of whitepapes, articles, or press releases in print form. Today, content begins at the website, then email, social media, online articles and releases, and online videos and webinars. The challenge we all face is understanding what are readers are searching for, where they are coming from and where they are going after their visit.

Step Two: Getting Your Customers to Engage | Gauge What Your Audience Wants by their Actions

The biggest mistake is to not use Analytics to ‘listen’ to your audience’s interests. Without doing so, you may be wasting time posting useless information. Once you begin to use analytics, and review where your traffic is coming from, and where they are spending their time, you can begin to engage behavior.

Traffic Sources: Organic Search (Google, Yahoo!, Bing), Facebook, Twitter, Partner Sites, Press Releases, Articles

If you notice you’re receiving traffic from a certain area or country, your can then develop content to provide value to subscribers in those areas. Same with specific topics. High traffic to a certain topic is like a lighted flare. Let it grab your attention and then press forward to engage that audience even more.

Posted in

Molly Esselstrom

Recent Posts

Phone showing google apps for a blog about brand consistency examples

Brand Consistency Examples That Will Make You Rethink Your Marketing Strategy

A consistent and strategic brand identity across all platforms is not just beneficial; it’s essential. By exploring real-world brand consistency examples, we uncover the immense power of maintaining a coherent […]

Read More
Person on laptop looking at Savy's blog page for a blog about 3 Ways to Transform Blogs with SEO

3 Ways to Transform Blogs With SEO and Make Google Love Your Content

As marketers and business owners, our goal is to ensure the blogs we publish confidently stride into the spotlight of Google’s top search results. Achieving this requires great content, but […]

Read More
influencer in front of camera making a video for a blog that explores examples of viral marketing

Examples of Viral Marketing: What Makes Content Share-Worthy?

Certain campaigns manage to cut through the noise, capturing hearts and dominating social feeds globally. What’s the secret sauce to their success? Let’s explore some standout examples of viral marketing […]

Read More
two young adults looking at phone for a blog about website retention

Website Retention 101: Optimizing Your Site to Keep Users Hooked

Attracting users to your site is only half the battle—the real challenge is mastering website retention. Ensuring visitors not only land on your site but stay and engage is crucial […]

Read More
small data | the future of digital agencies, full service digital agency, best search engine optimization company

Best Search Engine Optimization Company: Making the Right Choice

Why Choosing the Best Search Engine Optimization Company Matters In today’s digital landscape, having a strong online presence isn’t just beneficial—it’s essential for business survival and growth. At the heart […]

Read More