Setting a new standard in

Inflatable paddle boards

The Challenge

JD Platt came to Savy Agency looking for a website and brand positioning for an all new company—JD SUP, an inflatable paddleboard company geared towards dogs and their owners. As a Bendite and innovative thinker with a love of adrenaline, dogs, and the great outdoors, JD wanted to highlight his Central Oregon roots and target his ideal customers by keeping things playful and eye-catching on his new website.


JD came to us with interest in positioning and web design, with a logo he had previously created.

Rebrand: Maybe

Through the position process we found JD's current logo did not completely encompass his brand identity and goals.

Rebrand: Yes

After a few initial mockups JD felt the full redesign was definitely necessary. So we kicked off the project with an entirely new brand for JD Sup.

The result.

Savy delved into researching existing paddleboard companies and the market to uncover the best colors, shapes, and markets for JD SUP. Savy’s team synthesized findings to help JD SUP broaden its scope and promote their gear to not only dogs and their owners, but to families, athletes, and yogis as well. Meanwhile, our design team explored the colors, typography, and shapes that would work best for the brand. Savy created a custom logo design and website to match the company’s request to keep it fun, intuitive, and straightforward.

Web design

and development.

By helping to structure the brand from the ground up, Savy engaged in open communication every step of the process to deliver carefully crafted deliverables that matched the company’s brand vision and target consumers. Armed with all-new branding, a playful website, and clean photography of his 9-foot boards, JD SUP had a successful launch party, selling dozens of pre-orders for new paddleboards.

The package.

Brand positioning

Logo design

Custom paddleboard branding

Website design

SEO copywriting

Product photography

Blog content

Press release development


The professionalism, knowledge and friendliness of The Savy Agency was the best experience I could ever imagine in starting my new paddleboard company, JD SUP. My logo, website, SEO, and press release became everything I envisioned and more with the help of their extremely talented team and owners. I'm extremely happy with every aspect they created in my journey to start my own brand. Thank you Savy for a truly positive and memorable experience!

JD Platt - Owner, JD Sup



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