An effective website is the single most useful tool for any startup. I want to emphasize the word effective here. Not eye catching or aesthetically pleasing or cutting-edge. Effective. Successful. Useful. So how do you design a website that works as good as it looks? It\u2019s all about strategic content, solid tech, and a post-launch website checklist plan that works. It can be easy to get swept up in the romance of creating a brand. Designing a logo that captures who you are. Crafting language that speaks to the strength of your vision and passion for what you do. But the brutal truth is this: if your website doesn\u2019t function well, nothing else matters. Content Cut to the Chase: What is Your Value Proposition? This is your moment to tell users who you are and what you do. Don\u2019t bury the lead. You only have a few seconds before users decide whether they\u2019re interested enough to stay and poke around a bit longer. This makes it especially tempting to try grabbing users\u2019 attention with something out of the box, but clarity is king here. Tell them what they need to know: what your product is, how it works, and how it's going to help them. That\u2019s it. Nothing more. Have a Clear Call to Action Your users know what you\u2019re all about thanks to that great value proposition you led with. But now what? Do you want them to create an account? Sign up for notifications? Contact you for more information? Choose one\u2014yes, one\u2014and make it count. CTAs need to be two things: simple and descriptive (i.e. what am I doing and where will this lead?). This is not the place to get creative with your language. Remember Your Audience Again, pick one. Only one. And get to know your audience as well as you know yourself. What do they care about? How do they talk, think, and act? What are their frustrations and anxieties? Every word on your website should be written with those things in mind. In a nutshell: your content isn\u2019t about you. It\u2019s about your users. Tech Make Your Design Accessible There are a lot of boxes to check when it comes to accessibility. Have you checked your color contrast? Provided useful alt text? Chosen a legible font? Eliminated jargon and other overly complicated language? Accounted for assistive tech like screen readers? If you\u2019re unfamiliar with website accessibility best practices, it\u2019s easy to find in-depth information on each one of these topics (of course, Savy can help too!). Optimize SEO Good SEO isn\u2019t as complicated as it seems. Create a list of keywords and work them into your content organically. Write relevant alt text. And provide clear and unique page titles and meta descriptions. That\u2019s all it takes. Test Your Website Performance Try using your website on a variety of devices (mobile vs. laptop vs. desktop, Android vs. Apple) and make sure the design and functionality is consistent across all platforms. Try using different browsers and simulate different network speeds. Leave no stone unturned. Nothing kills conversion like a slow load time or broken button. Post-Launch Maintenance Iterate, Iterate, Iterate Just because you launched doesn\u2019t mean your website is done. Good website design is iterative. Whether you\u2019re making improvements based on your initial launch plan or addressing unexpected issues, you have to be prepared to update, refine, and optimize your website from the day you launch onward. To make sure these updates are a priority, set aside dedicated time for them in your daily or weekly schedule. Rely On Analytics Analytics are your post-launch best friend. There\u2019s no better way to gauge if your efforts were successful. And no better resource for prioritizing and designing updates. Check your analytics often and with an open mind\u2014the data might surprise you. A quick note: I know we\u2019re talking a post-launch website checklist, but analytics really are a pre- and post-launch website checklist item. Make sure your analytics are set up before you launch so you\u2019re collecting valuable data from day one. Remember that Adaptation is the Name of the Game We all want our website designs to be perfect, but they likely never will be. With a good pre- and post-launch website checklist, you can keep an eye out for chances to hone what you\u2019ve built and know that constant change in order to not fail is part of the process.