Your headlines are gripping. Your grammar is great. Your content is helpful.\u00a0So why aren\u2019t your readers, well, reading?\u00a0The answer is simple: you need to format your content for the web. Did you like that lead in? Yoast didn't. In fact, it dropped my readability score from "Good" to "Needs Improvement." Reading online is an entirely different experience than flipping through a physical book. Screens exhaust your eyes. Vibrant colors and sidebar ads disturb your focus. A million other web pages are right there, waiting to be explored. The New Yorker explains, \u201cOn screen, people tend to browse and scan, to look for keywords, and to read in a less linear, more selective fashion.\u201d Adjusting your formatting to match could be the difference between 20 and 200 readers. Scannable Content Higher Readability Score Readers spend less time on an online article than they would a print one, so make your most important information easy to find. A strong title will get readers onto your page. Subheads will keep them there and get them to read the rest of your content. Streamline Your Story \tIntriguing Titles: Your title should engage readers while keeping the main focus of the article clear. \tStraightforward Subheaders: There\u2019s a reason we take notes this way in school. Nothing says readability quite like an outline. \tBulleted Lists: They visually break up large chunks of text and make presenting multiple points quick and easy. \tBrief Paragraphs: Keep your paragraphs tight with only 3-4 sentences each. The Inverted Pyramid The inverted pyramid is used by journalists and bloggers to prioritize and structure important information in an article. It\u2019s an easy way to make sure your readers get the most important information as quickly as possible while upping your readability score. Failure to mention the most attention-grabbing or necessary elements of a story in the opening risks burying the lead. Benefits \tReaders can stop reading the story at any point and still get the most important takeaway. \tThe first few sentences on your page are more likely to contain your relevant keywords and boost your SEO. \tFront-loading your paragraphs helps readers scan a few sentences of each paragraph to get a clear understanding of the full story. The inverted pyramid is essentially an upside-down triangle. The widest section at the top gives the most important information immediately. The narrowing portion below shows that the rest of the story\u2019s information should follow in order of diminishing importance\u00a0so that the least relevant elements are the end of the story. The inverted pyramid can be broken down into three levels: Most Newsworthy Information:\u00a0Communicates the essential facts of who did what, when, where, and why. Important Details:\u00a0The \u201cnut\u201d graphs that follow hold any additional information such as quotes, statistics, how it happened or why it\u2019s relevant. Additional information:\u00a0Includes background information and personal or community speculation. In short, writing with scan-ability in mind could be all your writing needs to grab (and inform) your online readers. So let us know in the comment section what you\u2019ve done to with your content to increase your readability, and flow, score!