Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody understands the term advertising firm. Most can connect it with the iconic advertisements and […]
Traditional Advertising Firms vs. Digital Advertising Firms Read More »
Think about the last time you bought a car. How did you decide on a particular make and model? What helped you choose the dealer or company you wanted to buy from? Whether you went online to read reviews and testimonials, asked a friend for their recommendation, or chose your new wheels based on what
Creative Agency and Influencer Agency: Creating Buzz is Key Read More »
AI and machine learning bring us just a step closer to obtaining relevance at scale. But what happens when we scale a moment? Does it apply to the others or is it lost in trying to fit one into many? For the marketing and advertising industry, marketing AI could get us closer to one of
Marketing AI for Marketing and Advertising, Disney's Doing It Read More »
Digital transparency has become an issue on everyone’s radar. It’s one that affects all sides of the coin, and if the subject doesn’t stay front and center, it will persist and become a problem that’s unavoidable over the long term. While transparency in paid advertising has been the elephant in the room for some time, it’s
What if your clients looked forward to receiving your marketing? What if they spent twenty minutes with it and shared it with their friends? Build an audience that builds your business with content marketing. Defining Effective Content Marketing Content marketing is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.” The keywords here are valuable, relevant, and consistent. The average consumer is hit with nearly 3,000 marketing messages every day. Make yours stand out by […]
I had a NY client ask me yesterday what’s integrated marketing and how does it differ from them just running a few print ads and waiting to see if that works. This was a new business, right out of the gate. Drilled down to its basics, an integrated marketing campaign combines the medium, e.g., print/broadcast
What's an Integrated Marketing Campaign | Ask Coke and Ogilvy, it's "what works" Read More »
