Traditional Advertising Firms vs. Digital Advertising Firms

Traditional Advertising Firms vs. Digital Advertising Firms

Working at a digital marketing agency, the team at Savy sometimes faces the challenge of explaining exactly what we do. The terms “brand design,” “digital content,” and “Accredited Google Partner” get blank stares and polite but baffled nods. Luckily, nearly everybody...
Digital Transparency in Paid Advertising

Digital Transparency in Paid Advertising

Digital transparency has become an issue on everyone’s radar. It’s one that affects all sides of the coin, and if the subject doesn’t stay front and center, it will persist and become a problem that’s unavoidable over the long term. While...
Effective Content Marketing | The Ins and Outs

Effective Content Marketing | The Ins and Outs

What if your clients looked forward to receiving your marketing? What if they spent twenty minutes with it and shared it with their friends? Build an audience that builds your business with content marketing. Defining Effective Content Marketing Content marketing is...