brand disruption

Disruptive innovation isn’t a new concept. In fact, brand disruption is such a modern-day mainstay that, in many ways, it has become our singular goal. But as more and more companies compete to create the most revolutionary product, other opportunities for brand disruption have gone virtually unnoticed. There are many ways to be brand disruptive that don’t revolve around your product.   Your Brand It’s important to remember that your product and your brand are not the same thing. You can have the most innovative product, but still have a brand that falls flat. So what makes a brand disruptive? […]