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What’s In a Name? Company Naming Strategies That Hit the Mark

What’s In a Name? Company Naming Strategies That Hit the Mark

by Molly Esselstrom | Aug 5, 2020 | Blog

A rose by any other name would smell as sweet. But would its name resonate as much? And what, then, would we call rose-colored glasses or replace with “roses are red”? You see the problem. And while your brand is maybe not as well-known (yet), choosing its name is as...

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