consumer behavior

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Consumer Behavior Research: How Social Media is Shaping Our Decisions

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Social media is no longer just a platform for connecting with friends and family; it has morphed into a powerful tool that shapes our behaviors, influences our decisions, and molds our perspectives. The fascinating dynamics between social media and consumer behavior have made consumer behavior research skyrocket over the last few years. This blog explores […]

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consumers looking forward to the future

Consumers Are Looking Forward to the Future. Is Your Brand?

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There’s no doubt that COVID-19 has changed systems around the world––including the brand landscape. Consumer behavior is a significant influencer in your marketing decisions. But as your audience starts looking toward the post-pandemic future, is your brand ready?    The post-COVID consumer  When states first implemented stay-at-home orders, future-oriented searches took a dip. Instead of interior design, vacation planning, and wedding prepping, people were focused on the now. Queries like How do I keep the kids busy? and What do I cook with all of these shelf stable foods? dominated the search-o-sphere.  But a recent AdWeek piece looked at Pinterest […]

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