Consumers Are Looking Forward to the Future. Is Your Brand?
There’s no doubt that COVID-19 has changed systems around the world––including the brand landscape. Consumer behavior is a significant influencer in your marketing decisions. But as your audience starts looking toward the post-pandemic future, is your brand ready? The post-COVID consumer When states first implemented stay-at-home orders, future-oriented searches took a dip. Instead of interior design, vacation planning, and wedding prepping, people were focused on the now. Queries like How do I keep the kids busy? and What do I cook with all of these shelf stable foods? dominated the search-o-sphere. But a recent AdWeek piece looked at Pinterest […]
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