getting started with social media

Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you cut the fat and choose the best social media marketing channels for your brand? This answer won’t surprise most you: research, analytics, and data hold the keys to optimizing your social media presence. In other words, strategy. The evolution of social media marketing For many marketers, it’s hard to remember a time before social media. Today […]