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google ad services

Google Ad Services: What is Paid Search and How Can You Do it Better?

Consider this scenario: it’s the beginning of 2019. You’ve resolved to get in better shape this year. First things first? Track down some running shoes. You don’t know what brand you’re looking for, but you’d like to shop local. You pull out your laptop and type something like “best place to buy running shoes near me” into your search bar. What’s going on behind the scenes? The search engine is doing algorithmic gymnastics. It’s using your keywords to sift through an index of millions of pages to create a page of relevant results. You might notice links at the top […]

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paid advertising

What to Look Forward To with Paid Advertising

Everyone wants eyeballs on their brand messaging. And many brands know that investing in paid advertising as part of their marketing strategy will get them there. Paid advertising, like PPC (pay-per-click), has the potential to reach more of your target audience, compared to unpaid advertising and marketing. Google Adwords Last year we saw massive changes with Google, such as AdWords rebranding to Google Ads, where the platform’s focus shifted from the micro-moment to the experience. And at the same time, the platform gained a gigantic facelift. So how do the changes affect your brand’s paid advertising efforts? Keywords, Phrases, and […]

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