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Practical Applications for Augmented Reality: Is It Right For Your Industry?

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Today’s consumers love their phones. They also love experiences, and these consumers aren’t putting down their mobile devices any time soon. When consumers share their experiences with the world via social media, it can generate buzz and make brands a hit overnight. As a result, brands are starting to figure out how much consumers love to experience the world through the lens of their phones. So how are brands capturing consumers’ attention and delivering an experience that doesn’t require looking away from the screen? Two words: Augmented Reality (AR).  By altering the way we see the world through the screen […]

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Instagram Account Switching Finally Debuts

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For years now, operating both personal and business Instagram accounts has kind of been a drag. There’s always the possibility that your toddler may accidentally post a selfie to your business page. Which, while adorable, may not be the right photo for your target audience. Instagram account switching has been a long requested feature. And, now it’s finally going to be supported by the photo-sharing giant. Instagram announced in a statement this week that you can now quickly and easily switch between multiple accounts without logging in and out. When switching between your personal or business Instagram account, you always had […]

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