marketing strategies

Today’s consumers love their phones. They also love experiences, and these consumers aren’t putting down their mobile devices any time soon. When consumers share their experiences with the world via social media, it can generate buzz and make brands a hit overnight. As a result, brands are starting to figure out how much consumers love to experience the world through the lens of their phones. So how are brands capturing consumers’ attention and delivering an experience that doesn’t require looking away from the screen? Two words: Augmented Reality (AR).  By altering the way we see the world through the screen […]