Spoiler alert: content marketing for artists does not have to stifle creativity. In fact, if done right, it can do the exact opposite and help to cultivate and foster creativity, not to mention awareness for your brand. Art’s varied form—visual, applied, and performance—can make content marketing for artists slightly more complicated. As an artist, you […]
Content Marketing for Artists: What It Is and Why You Need It. Read More »
Anyone who hopped online to buy gear from outdoor recreation giant Patagonia on December 4th, 2017 was surprised by what they saw. Instead of colorful outdoor equipment and scenic vistas, the site featured a black background with white text. That text simply stated, “The President Stole Your Land.” This was a direct response to an
Is Brand Activism the Future of Marketing? A Case for Value-Driven Brands Read More »
Integrated marketing campaigns call for a combination of consistent and complementary communications. By speaking with your audience authentically and through different channels you can solidify your brand identity and develop trust. With so many platforms on the menu, it can seem overwhelming to map out a plan. But it doesn’t have to be. What’s an
Why Your Brand Needs an Integrated Marketing Campaign to be Successful Read More »
Based on the 2018 Edelman Trust Barometer, people’s trust in social media is currently at 41 percent globally. Thanks to data breaches and consumer distrust. With 60 percent of people not trusting social media platforms to act responsibly with their data, 40 percent have deleted at least one of their social media accounts. While those
Build a Social Media Marketing Strategy that Converts Read More »
Red, White, and Green? Canada legalized weed, and the United States is slowly voting yes in some significant states. Michigan just became the tenth state to legalize medical and recreational marijuana, which makes it the first Midwestern state to legalize the plant. Utah and Missouri voters also took steps to legalize medical marijuana. And in
