social media marketing

facebook advertising campaign

5 Common Mistakes to Avoid When Building a Facebook Advertising Campaign

Picture this: you’ve just checked on your Facebook advertising campaign insights to see how it’s performing and…nothing. Nada. Zip-a-dee-doo-dah. You rethink the hours you spent agonizing over the right imagery, copy, and audience targeting. Where did you go wrong? If you’ve found yourself in this position, you’re not alone. Facebook ad campaigns seem to include more hoops than a dog show. Lucky for you, we’ve trialed and errored this process for years and are dishing on five common mistakes to avoid.  Building a Facebook Advertising Campaign Takes A Lot of Skill And a Little Luck Yes, we said it. A […]

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influencer, brand ambassador, social media strategy

Influencers vs. Brand Ambassadors: Which Should You Choose for Your Social Media Strategy?

You’ve taken the time to craft your message, polish your visuals, and launch your brand. Now how do you get it in front of your ideal audience? Considering 40% of the global population uses social media, you might want to start with channels like Facebook, Instagram, Youtube, and Twitter. But just posting content to your

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