tim duddy

3 Rules of Writing for Your Blog

Writing is something not everyone can do, even if they have fair command over their language. Good copy is written in a way that attracts readers. And, it keeps them engaged.

1. Write Crafted Content

When people find information online, they land on pages that a business or blogger has carefully and regularly published to hopefully meet the needs of the person that landed there. That’s the goal. Naturally, the goal for sales copy is to generate a sale. The goal for a blog post is to develop and nurture a reader base that generates engagement.

2. Write for the Web

Writing for your blog means you’re writing for the web. People from all over the world can, and will, search and find your content. Since you know very little about the person that landed on your page, you want to connect with them as quickly as possible. Writing in short yet comprehensive sentences will help you do this. It’s not a grammar contest. So, there’s no need to show off Jedi vocabulary skills or use yawningly long sentences. This can make your content harder to read. Since you’re speaking to a wide demographic, you don’t want to alienage your readers. Nor do you want to connect with only a fraction of them. The objective should be to convey your message as quickly and to as many people as possible, regardless of their level of understanding or background.

The second rule is to be positive in your speech. Negative sentences tend to leave bad impressions and ultimately aren’t effective at helping you achieve your goals. It’s OK to be passionate about the topic you’re writing about, as passion sparks interest and makes a story more engaging. So, don’t be afraid to fire it up.

3. Be Creative

The third rule to writing good content is to be creative. Following the set of textbook rules you learned decades ago won’t help you online today. Good content involves time and research. So, you can write a well-written article, and also use passion and experience, so it can be interesting and engaging for your readers. The objective is to unearth something new and original. And, to present it in a way that makes sense and connects with people.
What did we miss? What have you learned writing for your blog? Sometimes it’s a matter of trying, failing, correcting and repeating. Soon you’ll have that ah ha moment when writing for your blog.

Posted in

Molly Esselstrom

Recent Posts

Phone showing google apps for a blog about brand consistency examples

Brand Consistency Examples That Will Make You Rethink Your Marketing Strategy

A consistent and strategic brand identity across all platforms is not just beneficial; it’s essential. By exploring real-world brand consistency examples, we uncover the immense power of maintaining a coherent […]

Read More
Person on laptop looking at Savy's blog page for a blog about 3 Ways to Transform Blogs with SEO

3 Ways to Transform Blogs With SEO and Make Google Love Your Content

As marketers and business owners, our goal is to ensure the blogs we publish confidently stride into the spotlight of Google’s top search results. Achieving this requires great content, but […]

Read More
influencer in front of camera making a video for a blog that explores examples of viral marketing

Examples of Viral Marketing: What Makes Content Share-Worthy?

Certain campaigns manage to cut through the noise, capturing hearts and dominating social feeds globally. What’s the secret sauce to their success? Let’s explore some standout examples of viral marketing […]

Read More
two young adults looking at phone for a blog about website retention

Website Retention 101: Optimizing Your Site to Keep Users Hooked

Attracting users to your site is only half the battle—the real challenge is mastering website retention. Ensuring visitors not only land on your site but stay and engage is crucial […]

Read More
small data | the future of digital agencies, full service digital agency, best search engine optimization company

Best Search Engine Optimization Company: Making the Right Choice

Why Choosing the Best Search Engine Optimization Company Matters In today’s digital landscape, having a strong online presence isn’t just beneficial—it’s essential for business survival and growth. At the heart […]

Read More