Writing is something not everyone can do, even if they have fair command over their language. Good copy is written in a way that attracts readers, and keeps them engaged. When people find information online, they land on pages that a business or blogger has carefully crafted to hopefully meet the needs of the person that landed there. That’s the goal. Naturally, the goal for sales copy is to generate a sale. The goal for a blog post is to develop and nurture a reader base that generates engagement.
Writing for your blog means you’re writing for the web. People from all over the world can, and will, search and find your content. Since you know very little about the person that landed on your page, you want to connect with them as quickly as possible. Writing in short yet comprehensive sentences will help you do this. It’s not a grammar contest, so there’s no need to show off Jedi vocabulary skills or use yawningly long sentences. This can make your content harder to read. Since you’re speaking to a wide demographic, you don’t want to alienage your readers, or connect with only a fraction of them. The objective should be to convey your message as quickly and to as many people as possible regardless of their level of understanding or background.
The second rule is to be positive in your speech. Negative sentences tend to leave bad impressions and ultimately aren’t effective at helping you achieve your goals. It’s OK to be passionate about the topic you’re writing about, as passion sparks interest and makes a story more engaging. So don’t be afraid to fire it up.
The third rule to writing good content is to be creative. Following the set of textbook rules you learned decades ago won’t help you online today. Good content involves time and research, so you can write a well-written article, and also passion and experience, so it can be interesting and engaging for your readers. The objective is to unearth something new and original, and to present it in a way that makes sense and connects with people.
What did we miss? What have you learned writing for your blog? Sometimes it’s a matter of trying, failing, correcting and repeating. Soon you’ll have that ah ha moment when writing for your blog.