Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.  However, it would be a big mistake to think consistency is achieved simply by slapping a logo throughout your social channels and collateral. Visual branding is important. But so is your copy, tone, context, and audience. At its most basic, “brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time.” We know, easier said than done.  Consistency is not an exact science, […]

Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you cut the fat and choose the best social media marketing channels for your brand? This answer won’t surprise most you: research, analytics, and data hold the keys to optimizing your social media presence. In other words, strategy. The evolution of social media marketing For many marketers, it’s hard to remember a time before social media. Today […]

So you’re searching for a digital marketing agency to help build your brand. But you might not know exactly what an agency even does. It’s okay—we don’t blame you. It’s a dynamic industry out there. At Savy, we’re always happy to tell our potential clients a little more about what it is we say we […]

Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging. Stock image companies like Shutterstock, Getty Images, and Unsplash allow you to source images for free or cheap. But there is evidence that custom images are better. So what does it mean, exactly, to have custom images? How will this impact your SEO and overall brand strategy?  Building your brand image with custom visuals  Brand image is the sum of your […]

If you scroll through any social media site, you’ve probably seen people vlogging monthly subscription boxes unveilings. While these promotional posts may end up looking the same after a while, the companies behind them are raking in big bucks from consumers’ monthly card charges.  “A subscription business is a company that sends you a package, usually once a month, of items they’ve picked out for you,” according to a Forbes definition. In 2017, companies like Ipsy, Blue Apron, and Dollar Shave Club climbed the charts as the top subscription sites defined by the number of users per month.  With so […]

Today’s consumers love their phones. They also love experiences, and these consumers aren’t putting down their mobile devices any time soon. When consumers share their experiences with the world via social media, it can generate buzz and make brands a hit overnight. As a result, brands are starting to figure out how much consumers love to experience the world through the lens of their phones. So how are brands capturing consumers’ attention and delivering an experience that doesn’t require looking away from the screen? Two words: Augmented Reality (AR).  By altering the way we see the world through the screen […]

“There’s an old joke in the SEO world that if you’re looking for a good place to hide a dead body, the second page of Google is the best place.”  Famed marketing guru, Neil Patel, was onto something here. What he means is that the second page of Google is where good websites go to […]

Spoiler alert: content marketing for artists does not have to stifle creativity. In fact, if done right, it can do the exact opposite and help to cultivate and foster creativity, not to mention awareness for your brand. Art’s varied form—visual, applied, and performance—can make content marketing for artists slightly more complicated. As an artist, you […]

Most of us, unless living in denial of social media, follow at least one Instagram influencer or brand that we admire. You know the page, with the perfect pictures of beautiful people and places, the witty copy and strategic hashtags (especially when promoting a brand) and the oh-so-unobtainable lifestyle. And when you snag a look at the followers, your heart sinks further. But a vast audience doesn’t have to be unobtainable and, when using Instagram Stories, there are many ways in which an individual or brand can have just that.  But what are Instagram Stories? If you are familiar with […]

You’ve taken the time to craft your message, polish your visuals, and launch your brand. Now how do you get it in front of your ideal audience? Considering 40% of the global population uses social media, you might want to start with channels like Facebook, Instagram, Youtube, and Twitter. But just posting content to your […]

Future generations of humanity almost always experience the world in vastly different ways than their predecessors. For instance, the number of major differences between generations like the Baby Boomers and Millennials can be staggering. Whether it’s because of global events that influence the times, or the speed in which technology constantly moves us forward, the world […]

Sometimes, it feels like bots, trolls, and hackers run today’s digital world. Everything you put out on the internet leaves you a little more vulnerable to callouts and name-calling from the anonymous masses. That is if your content gets seen at all. We’ve all felt the pain of posting something heartfelt and hearing crickets. Don’t […]