Brand Naming and Identity.
We approach brand naming and brand identity from the standpoint of your best customer.
Who is that person and what’s the best thing you’ll provide them? From that framework, we work backwards to develop a great name that makes sense, solves a need — and helps them like you just a little more. The best brand names are those that someone remembers and thinks of the next time they need you.
research and analysis
We undertake the research and analysis, including interviewing whoever has the insights, and distill that data into brand name and brand identity ideas and how pieces of the brand will fit together to support each other and how the brand will communicate in the market.
logo and guidelines
Our brand naming and brand identity work doesn’t stop there. Once a name has been developed, our design team will take the brand strategy and voice to develop the logo and brand guidelines. Having proper brand guidelines in place helps make sure your brand looks the same for its journey ahead.
How’s your brand experience?
We can help.
We believe in honest communication and actionable goals when taking your brand to the next level. Let’s get started.