Brand Naming and Brand Identity.

We approach brand naming and brand identity from the standpoint of your best customer.

Who is that person and what’s the best thing you’ll provide them? From that framework, we work backwards to develop a great brand name that makes sense, solves a need — and helps them like you just a little more. The best brand names are those that someone remembers and thinks of the next time they need you.

northerly

research and analysis

We start with research, analysis, and gathering market insights. From there, we’ll distill the data into brand name and brand identity ideas. Together, we’ll look at how pieces of the brand will fit together to support each other and how the brand will communicate in the market.

logo and guidelines

Our brand naming and brand identity work doesn’t stop there. Once a name has been developed, our design team will take the brand strategy and voice to develop the logo and brand guidelines. Having proper brand guidelines in place builds brand cohesion, which in turn helps build consumer trust.

How’s your brand experience?

We can help.

We believe in honest communication, actionable goals, and results when designing your brand. We're located in Bend, OR and Santa Barbara, CA and serve brands wherever they are.

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