
3 Resolutions your Brand Needs this Year
Every year we make resolutions. And some are big, some small. Even business owners and brands make resolutions and even though they’re often hard to stick with [insert the ‘we’re bogged down or there’s too many projects on our desk’ excuse], here are three good brand resolutions you need for 2015:
Three Good Brand Resolutions for 2015
- Connect with the right people at the right time – and make it matter. If you’re not earning the love of your customers online, you’re spinning your wheels. What people want online is engaging and relevant experiences. As brand owners, we need considerable time and resources to gain the insights and data that bring us closer to our customers in their constantly-connected states. So how do we reach them? Today, we reach them through screens of all shapes and sizes. Brands that use digital advertising to reach customers will find creative flexibility to do anything in ways that matter.
- Stay above the line with good content. Brands now have tremendous access today to large amounts of data and inventory with programmatic buying (using software to purchase digital advertising as opposed to traditional buys). Emarketer recently predicted more than 80% of all display purchases will turn programmatic over the next couple years. Thus we’ll see more messaging, quicker and launched more efficiently than ever before. What does that mean for brands? Content better be good to stay above the line and be seen. Both context and content will matter more and more.
- Measure brand metrics. Brand metrics can now be measured in more meaningful ways. We can see in an instant if our brand was seen, by whom, who engaged and how. We have deep insights and data in a way that we didn’t have in recent years. We can track perceptions and awareness. We can even measure the next steps and track behavior. This gives brands with the structure in place to measure and track brand metrics and implement the changes necessary a leveraged position.
What brand resolutions have you implemented this year? Are you sticking with them? Let us know what we missed.
Have fun out there, Christina
Recent Posts
Brand Consistency Examples That Will Make You Rethink Your Marketing Strategy
A consistent and strategic brand identity across all platforms is not just beneficial; it’s essential. By exploring real-world brand consistency examples, we uncover the immense power of maintaining a coherent […]
Read More3 Ways to Transform Blogs With SEO and Make Google Love Your Content
As marketers and business owners, our goal is to ensure the blogs we publish confidently stride into the spotlight of Google’s top search results. Achieving this requires great content, but […]
Read MoreWebsite Retention 101: Optimizing Your Site to Keep Users Hooked
Attracting users to your site is only half the battle—the real challenge is mastering website retention. Ensuring visitors not only land on your site but stay and engage is crucial […]
Read MoreBest Search Engine Optimization Company: Making the Right Choice
Why Choosing the Best Search Engine Optimization Company Matters In today’s digital landscape, having a strong online presence isn’t just beneficial—it’s essential for business survival and growth. At the heart […]
Read More