Is Authentic Connection The Future of Brand Loyalty?

Is Authentic Connection The Future of Brand Loyalty?

Loyalty programs that reward repeat business with point programs and other freebies are common. Whether it’s a “Buy-10-Get-1” punchard or a post-purchase discount code for your next shopping trip, they’ve blended seamlessly into our consumer lives. But can programs...
How To Make User Experience Your Most Valuable Brand Asset

How To Make User Experience Your Most Valuable Brand Asset

Think about the websites you visit regularly. The brands you support and the products you choose to keep around the house or the office. What do they all have in common? Our guess: they’ve figured out how to leverage the user experience to keep you coming back.  Are...
Branding Agencies, 230, and Free Speech

Branding Agencies, 230, and Free Speech

Parler’s recent shutdown shows how much free speech protections are in the hands of technology. On January 9, Apple and Google removed Parler from the App Store and Android’s Marketplace. This move prevented new users from downloading the app. The...