Blog

app development, man working on laptop

How an Agency’s App Development Expertise Puts Your Brand On the Map

Imagine a world with no smartphones (or just think back thirty years). No instant gratification, one-touch results, or apps to spend endless hours scrolling. As a brand back then you had to rely on other marketing channels to connect with your audience. Now, app development advancements have made it simpler, faster, and cheaper for brands […]

How an Agency’s App Development Expertise Puts Your Brand On the Map Read More »

digital marketing santa barbara

Selling Sunshine: The Art of Digital Marketing in Santa Barbara

Santa Barbara is a gem on California’s Central Coast. With pristine beaches, chaparral-covered mountains, and gorgeous Spanish architecture, how could it not be? This small city on the coast is also known for its diverse art and culture scene. Which makes digital marketing in Santa Barbara all the more exciting and, sometimes, competitive. As Savy’s

Selling Sunshine: The Art of Digital Marketing in Santa Barbara Read More »

email marketing woman with phone

The Importance of Implementing Stellar Email Marketing Into Your Brand

Have you ever sifted through dozens of branded emails but paused midway because a punchy subject line caught your eye? Maybe it was announcing a sale for your favorite brand, or maybe it was talking about an event or product so specific to your needs that you could swear your phone was listening to you.

The Importance of Implementing Stellar Email Marketing Into Your Brand Read More »

custom web development example, web design company

Anyone Can Build a Website. But Should You? 7 Benefits of Custom Web Development

These days, anyone can be a businessperson-turned-web developer. Just pick a theme, input some content, and you’re live for the Internet to see. But just because you can do something, does it mean you should? (Yes, we’re going back to elementary rules). Custom web development is the not-so-secret weapon of brands. When you have a

Anyone Can Build a Website. But Should You? 7 Benefits of Custom Web Development Read More »

big tech antitrust hearing

Is Big Tech Too Big? Historic Antitrust Hearing Could Decide

Trust in the digital age, we’re learning, is a fragile thing. Especially when Big Tech uses Big Data. Americans seem to be split regarding the regulation of the big four––Google, Facebook, Amazon, and Apple––but trust, in general, is declining in the digital era. And the historic antitrust hearing today for the big four could be

Is Big Tech Too Big? Historic Antitrust Hearing Could Decide Read More »

Amazon advertising for brands

The Ins and Outs of Amazon Advertising: What Makes It a Whole New Beast

When someone says you can find anything on Amazon, they’re not far off from the truth. The online retailer and juggernaut rolled out Amazon Advertising in 2008 and, since then, it’s given product-based brands another avenue to reach consumers. But how does this complicated site work in favor of your brand? And what are the benefits? We look into that and more.    What does it mean to advertise on Amazon?  Amazon created its advertising business to “marry e-commerce and advertising” and help brands optimize the digital assets that Amazon owns. Because Amazon is a data-based business, it already has […]

The Ins and Outs of Amazon Advertising: What Makes It a Whole New Beast Read More »

Progressive web apps example

The Need for Progressive Web Apps in the Changing Brandscape

Remember that old iPhone commercial that had the catchy phrase, “There’s an app for that?” When applications began crowding screens, developers knew they were onto something. Over the years, consumer needs have changed to be primarily mobile, to have instant results, and to have easy and pleasant user experiences. The world of coding is also continually changing to respond to these needs. Progressive web apps are one of the newer advancements that are, in some cases, considered the future of the mobile web. But what exactly is a progressive web app? And why should your brand consider it over more […]

The Need for Progressive Web Apps in the Changing Brandscape Read More »

Rebranding in a crisis

Why Rebranding During A Crisis Might Be Your Brand’s Best Move

If it isn’t broken, don’t fix it, right? Maybe. When it comes to a brand, just because you’ve been doing something a certain way for years doesn’t mean that’s how it should remain. But rebranding could help you reach new audiences, increase engagement, and build your story (especially if it’s changed). And rebranding in a

Why Rebranding During A Crisis Might Be Your Brand’s Best Move Read More »