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TikTok branding social media tool

TikTok Branding: Do You Need It To Keep Up?

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Brands are ever-changing. So it’s no wonder that branding is as well. A recent report from Talkwalker and HubSpot looked at social media trends for 2020 and how these are changing the brand landscape (brandscape?) as we know it. At the top of the list is TikTok, the video virality-inducing app that is slowly taking over as one of the most influential among Gen-Zers and Millennials. As TikTok rises in popularity––with one billion videos viewed every day by its one billion users––it might be time for you to consider it as a viable brand outlet. But does your brand need to […]

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Integrated marketing campaign Savy

A Practical Guide to Your First Integrated Marketing Campaign

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It’s the launch day of your big campaign, and you’re ready. You’ve purchased the media space, researched the optimal time to reach your audience, and rewritten the content to perfection. But this isn’t a one channel launch. It is an integrated marketing campaign (IMC)––with multiple channels all working together toward the same goal––and there’s a

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2020 branding trends

2020 Branding Trends: What to Expect in the New Decade

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It’s officially the time of year where everyone rethinks past choices and makes commitments for their future. Maybe for you, that means switching up your diet or your career. For brands, a new year can mean a suite of new trends, best practices, and new mediums. If you hold a role in the marketing industry, keeping up with 2020 branding trends is literally your job.  It also means that you position your company to crush it in the new year (and, hello, new decade) ahead. We’ve compiled a list of our favorite trends in action and what to expect in […]

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savy agency moves box factory bend

Savy Agency Bend has Moved into the Box Factory

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Savy Agency Contact: 541-728-8272 Email: christina@savaygency.com   FOR IMMEDIATE RELEASE  Dec 26, 2019, Bend, Oregon — Bend, Oregon’s longest-standing digital marketing agency, Savy Agency, moves a block down into Bend’s Box Factory as an integral step in the agency’s continued growth. The move tripled the amount of space in comparison to their Mill Quarter office.

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CCPA changing personalized ad landscape

CCPA: How Californians Are Opting Out of Personalized Ads

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Privacy is not just a buzzword. It’s a necessary right for consumers and one that the internet bypasses or ignores all too often. The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, and is raising questions about privacy online and personalized ads. We’ve outlined what the CCPA is, what it means for

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savy airpods for brand listening

Sonic Identity: Could Sound Be the Secret to a Strong Brand Identity?

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“Audio is just a great medium for advertising because it’s personal, and it’s all happening in your imagination.” The human body has five basic senses: sight, smell, touch, taste, and hearing. In today’s world, companies are engaging these five senses like never before. But hearing is taking center stage. With people always on the move,

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Brand consistency

What Is Brand Consistency, and How Can You Achieve It?

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Brands are dynamic, developing things. For those in marketing, brand consistency is the end-all-be-all. If you can achieve a streamlined look, feel, and essence, you are doing something right.  However, it would be a big mistake to think consistency is achieved simply by slapping a logo throughout your social channels and collateral. Visual branding is important. But so is your copy, tone, context, and audience. At its most basic, “brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time.” We know, easier said than done.  Consistency is not an exact science, […]

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best social media channels

How to Be Heard: Choosing Your Brand’s Best Social Media Channels

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Gone are the days that marketers can broadcast the same message across three social media platforms and expect a positive consumer response. The best channels connect you with your brand champions and allow you to represent your brand voice accurately. So how do you cut the fat and choose the best social media marketing channels for your brand? This answer won’t surprise most you: research, analytics, and data hold the keys to optimizing your social media presence. In other words, strategy. The evolution of social media marketing For many marketers, it’s hard to remember a time before social media. Today […]

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Custom images example

Why Your Brand Needs Custom Images to Compete

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Brand imagery has come a long way in the digital age. Image-forward social media sites like Instagram have changed the landscape. It’s more important than ever for brands to present images that align correctly with their brand identity and messaging. Stock image companies like Shutterstock, Getty Images, and Unsplash allow you to source images for free or cheap. But there is evidence that custom images are better. So what does it mean, exactly, to have custom images? How will this impact your SEO and overall brand strategy?  Building your brand image with custom visuals  Brand image is the sum of your […]

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