Blog Archives

Why You Need a Content Marketing Agency in Your Pocket This Year

Leave a Comment / Blog / Molly Esselstrom

Read time: 5 min 15 sec | “Your content marketing agency should include efforts to tailor your company’s search engine optimization strategy to respond to voice search demands.” Over the last decade, content marketing has become an essential piece of any comprehensive marketing strategy. Since the digital revolution, content production platforms are cheaper and more […]

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Does an SEO Keyword Need to Be Exact? Yes and No

1 Comment / Blog / Molly Esselstrom

As a digital agency, our clients often ask about exact SEO keywords. When performing keyword research, we find that the search terms users use are often jumbled, sometimes misspelled, and aren’t always clear. Let’s face it, we don’t always think through our search queries. So, should SEO writers use exact terms users use even though

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Create a Successful Brand Story

Leave a Comment / Blog / Molly Esselstrom

If you’re an entrepreneur, marketing director, or business owner thriving in the Information Age, odds are pretty good you’ve put time and consideration into your brand presence. You’ve painstakingly crafted your logo. You’ve poured your heart into a unique mission statement. You’ve also probably contrived relevant hashtags to stand out from the crowd. But just

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What is Programmatic Advertising and Native Advertising?

Leave a Comment / Blog / Molly Esselstrom

Pop-ups and pre-rolls are unwelcome interruptions, where native advertising — when done right — is a welcomed piece of time-worthy content. The way we advertise is constantly changing. With consumers completely saturated with current advertising messages, it’s no wonder that ad blocking software is on the rise. So, how do you get to your consumer

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What We Can Expect from Organic SEO in 2019

Leave a Comment / Blog / Molly Esselstrom

2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to help with organic SEO writing. I also look to them for industry news and recently joined their seminar on organic SEO in 2019. Here’s what we can expect in the new year. 2019 SEO Trends Yoast confirmed what we hear about more and more. Google algorithms are getting smarter and understanding […]

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marketing agency, marketing agency of the future

The Marketing Agency of the Future

Leave a Comment / Blog / Molly Esselstrom

The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and design. And it will be about speed. I had a conversation

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Can Cannabis Companies Advertise on Google?

7 Comments / Blog / Molly Esselstrom

Red, White, and Green? Canada legalized weed, and the United States is slowly voting yes in some significant states. Michigan just became the tenth state to legalize medical and recreational marijuana, which makes it the first Midwestern state to legalize the plant. Utah and Missouri voters also took steps to legalize medical marijuana. And in

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What Visual Search Means for Your Brand

Leave a Comment / Blog / Molly Esselstrom

3-minute read | Visual search is nothing new in 2018. How often do you type something into Google and click Images rather than News, Videos, or even Shopping? I know I do. We live in an image-driven, visual world. So it makes sense that many brands utilize visual search technologies, mostly retailers, and see success

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The Future of AI Marketing: How Small Businesses Can Harness It

Leave a Comment / Blog / Molly Esselstrom

3-minute read time | Small businesses may not think they need to worry about the way artificial intelligence, or AI, is becoming more prevalent in our daily lives. Not staying on top of advancements in technology would be a mistake though, as it will be harder and harder to catch up with the future of

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Blog

Why You Need a Content Marketing Agency in Your Pocket This Year

Does an SEO Keyword Need to Be Exact? Yes and No

Create a Successful Brand Story

What is Programmatic Advertising and Native Advertising?

What We Can Expect from Organic SEO in 2019

The Marketing Agency of the Future

Can Cannabis Companies Advertise on Google?

What Visual Search Means for Your Brand

The Future of AI Marketing: How Small Businesses Can Harness It

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