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organic SEO

What We Can Expect from Organic SEO in 2019

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2019 is upon us, and as digital marketers, we know it will bring changes. Even though things move fast in our world, we stay up-to-date so that we can carry our clients into the new year anticipating these changes. Like most digital content writers, I rely on Yoast to help with organic SEO writing. I also look to them for industry news and recently joined their seminar on organic SEO in 2019. Here’s what we can expect in the new year. 2019 SEO Trends Yoast confirmed what we hear about more and more. Google algorithms are getting smarter and understanding […]

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social media marketing

Next Gen Social Media Marketing: Create Meaning Or Go Home

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2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player Facebook has seen significant shifts in 2018. The main ones — aside from

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interactive website

Here’s Why the Future of Your Brand Should Include an Interactive Website

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We are now well into the world of immersive content. Everywhere we turn there are new ways of consuming information. The way an audience interacts with content is becoming shorter in span but more engaging, and at the same time, more saturated. So what does this mean for your brand’s web presence? Does it help to

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digital marketing agencies vs inhouse marketing

Digital Marketing Agencies or In-House: Top Considerations

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Read time: 5 minutes This article discusses what businesses look for concerning marketing support and why it matters for getting the ROI they need. The question has been asked for years, but even more so today. Should businesses hire digital marketing agencies or build internal marketing teams—or both? Whether you currently have one or neither

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