AI and machine learning bring us just a step closer to obtaining relevance at scale. But what happens when we scale a moment? Does it apply to the others or is it lost in trying to fit one into many? For the marketing and advertising industry, marketing AI could get us closer to one of […]
Marketing AI for Marketing and Advertising, Disney's Doing It Read More »
4-minute read | Deciding your company’s name is an important step, and it might be the most difficult. When you think about all your business encompasses, it can be overwhelming to fit its identity into one or two words. We suggest turning to a brand naming agency to help, as this process requires time, focus,
Hello! My Name Is | How a Brand Naming Agency Can Help Read More »
We are now well into the world of immersive content. Everywhere we turn there are new ways of consuming information. The way an audience interacts with content is becoming shorter in span but more engaging, and at the same time, more saturated. So what does this mean for your brand’s web presence? Does it help to
Here’s Why the Future of Your Brand Should Include an Interactive Website Read More »
Read time: 5 minutes This article discusses what businesses look for concerning marketing support and why it matters for getting the ROI they need. The question has been asked for years, but even more so today. Should businesses hire digital marketing agencies or build internal marketing teams—or both? Whether you currently have one or neither
Digital Marketing Agencies or In-House: Top Considerations Read More »
It can seem challenging to stay current in our ever-changing world, but by designing for your audience, web designers can help attract the right viewers. When brands deeply understand their audience, they can create websites users want to visit and interact with. Know Your Target To stay current, you’ll need to know your target. This includes identifying their needs, interests, and expectations. Defining what your business is the best at will help you attract the right customers. Asking questions like ‘what is our core offering,’ ‘who would benefit most from our services,’ ‘what problem(s) are we solving,’ and ‘how are […]
Savy Agency has 12 years under one roof together. During that time we’ve provided our medical clients medical marketing in Bend, Oregon, Santa Barbara, CA, and around the world. Medical Marketing in Bend OR and Santa Barbara CA. Because Brands, and Integrity, Matter. Your brand and your brand’s website is often the first thing a
If history were taught in the form of stories, it would never be forgotten — R Kipling. The same is true for data. Today’s brands are beginning to understand that their content will only be remembered if done right — at the right time and in the right format. These moments define the story. And
Ethics in business in this day and age can mean the difference between success and failure. Consumers are looking to businesses for more transparency and will respond to those that reflect their own values. Companies need to be conscious of the messages they are promoting, and their websites must reflect their ethics, now more than ever. The consumer has woken up to the ways of click-bait and misrepresentation and will see through a sales pitch. Ethical marketing is a complicated thing. It’s not necessarily a strategy as much as an attitude. Ethics are further complicated in the sense that they […]
The Importance of Ethical Marketing in Your Website Read More »
The cannabis industry, and cannabis branding, is no longer an underworld. With numerous states legalizing the stuff, the industry, while still flushing out supply-side overgrowth, indicates a continued competitive environment, and with it, the need to carve a position and create value in newly emerging markets. The trick is the cannabis space is federally regulated,
Ever wondered what happens to the data you share on social media, or through emails or comments? Once you signup for websites, or providers like Google or Facebook, you give up ownership of your data. That data gets tracked by engines and providers continuously. What you search, what you watch, what you listen to, and
