The marketing agency of the future won’t be about conference rooms with little coffee presses, or who has the best selection of Pellegrino on the table at meeting time. The marketing agency of the future will be about integrating technology, consumer wants, data, and design. And it will be about speed. I had a conversation […]
Red, White, and Green? Canada legalized weed, and the United States is slowly voting yes in some significant states. Michigan just became the tenth state to legalize medical and recreational marijuana, which makes it the first Midwestern state to legalize the plant. Utah and Missouri voters also took steps to legalize medical marijuana. And in
3-minute read | Visual search is nothing new in 2018. How often do you type something into Google and click Images rather than News, Videos, or even Shopping? I know I do. We live in an image-driven, visual world. So it makes sense that many brands utilize visual search technologies, mostly retailers, and see success
2.5-minute read | With the recent controversies, social media has become a place where users are treading lightly. When social platforms change, users drop off. This creates a difficult decision for brands: how should you use social media marketing? The Big Player Facebook has seen significant shifts in 2018. The main ones — aside from
Next Gen Social Media Marketing: Create Meaning Or Go Home Read More »
3-minute read time | Small businesses may not think they need to worry about the way artificial intelligence, or AI, is becoming more prevalent in our daily lives. Not staying on top of advancements in technology would be a mistake though, as it will be harder and harder to catch up with the future of
The Future of AI Marketing: How Small Businesses Can Harness It Read More »
AI and machine learning bring us just a step closer to obtaining relevance at scale. But what happens when we scale a moment? Does it apply to the others or is it lost in trying to fit one into many? For the marketing and advertising industry, marketing AI could get us closer to one of
Marketing AI for Marketing and Advertising, Disney's Doing It Read More »
4-minute read | Deciding your company’s name is an important step, and it might be the most difficult. When you think about all your business encompasses, it can be overwhelming to fit its identity into one or two words. We suggest turning to a brand naming agency to help, as this process requires time, focus,
Hello! My Name Is | How a Brand Naming Agency Can Help Read More »
We are now well into the world of immersive content. Everywhere we turn there are new ways of consuming information. The way an audience interacts with content is becoming shorter in span but more engaging, and at the same time, more saturated. So what does this mean for your brand’s web presence? Does it help to
Here’s Why the Future of Your Brand Should Include an Interactive Website Read More »
Read time: 5 minutes This article discusses what businesses look for concerning marketing support and why it matters for getting the ROI they need. The question has been asked for years, but even more so today. Should businesses hire digital marketing agencies or build internal marketing teams—or both? Whether you currently have one or neither
Digital Marketing Agencies or In-House: Top Considerations Read More »
It can seem challenging to stay current in our ever-changing world, but by designing for your audience, web designers can help attract the right viewers. When brands deeply understand their audience, they can create websites users want to visit and interact with. Know Your Target To stay current, you’ll need to know your target. This includes identifying their needs, interests, and expectations. Defining what your business is the best at will help you attract the right customers. Asking questions like ‘what is our core offering,’ ‘who would benefit most from our services,’ ‘what problem(s) are we solving,’ and ‘how are […]
