Good content is always in demand. In fact, the creation of content is moving at a record-breaking pace, and markets are consuming the media faster than ever. It has been estimated that content marketing worldwide will increase by 16% annually through 2021. With the increasing demand, content studios are popping up alongside the marketing agency […]
Marketing Agency or Content Studio: L’Oreal’s Move Read More »
Digital transparency has become an issue on everyone’s radar. It’s one that affects all sides of the coin, and if the subject doesn’t stay front and center, it will persist and become a problem that’s unavoidable over the long term. While transparency in paid advertising has been the elephant in the room for some time, it’s
With billions of users worldwide, the internet is a place for creating, consuming, and sharing—a massive amount of—data daily. This data fuels the web and catches fire across the online arena, where trending topics turn on a dime and consumers are particular with where and how they interact. Digital marketing agencies make most of this accumulated data by analyzing and segmenting it to find trends, experiment, and develop smarter marketing strategies. What is adaptive experimentation? Adaptive experimentation, alongside validated learning and active planning, is a new approach to marketing strategy. It applies consumer data to segments like location and lifestyle […]
Adaptive Experimentation: Its Place for Digital Marketing Agencies Read More »
Social media boasts massive numbers, both in terms of users and advertisers. Facebook has 2.2 billion users globally and more than 6 million advertisers, making it the most diverse platform for ad and audience. Instagram has 800 million users, and is the next shiny platform for brands after Facebook. While these numbers are significant, the
With increasing technologies and skill sets, marketing teams now have multiple sub-teams to take care of various parts of a marketing campaign. This helps speed up the deliverables, but measuring performance and tracking data from each campaign takes time, as data is typically scattered across teams. Building an agile and integrated campaign can solve this
If you watched the Golden Globes this year, you probably saw the commercial of an unlikely advertiser — LinkedIn. Known as the silent player when it comes to marketing, LinkedIn released its first TV commercial in another showbiz platform — the Academy Awards — in 2016. That campaign positioned LinkedIn as the face of corporate
Integrated Marketing Campaign by LinkedIn Shifts Focus: In It Together Read More »
As experts in web design in Bend, Santa Barbara and beyond, we know that many businesses today need websites that are both functional and fun to stand apart from the crowd. After all, there are billions of websites up, and most of them look eerily similar: muted colors, long blocks of text, and stock photos abound. So, in a sea of mediocre, how can your brand’s website shine? Here are a few of the top web design trends that get brands noticed in 2018. Animations According to Time, the average American usually loses concentration after about eight seconds. So what […]
Today’s businesses operate in a saturated environment. A company might own a space today to find competitors popup in their space tomorrow. So, how do businesses create brands that stand out amidst the competition with a logo design that’s memorable and unique? Also, with one that will stand the tests of time in an increasingly competitive
At Savy Agency, we believe in writing for an audience, not just an algorithm. For instance, as a business in Santa Barbara you might search for SEO Santa Barbara, when an agency would more naturally write with the phrase “Santa Barbara SEO company.” But you don’t have to abandon one to appease the other. In fact, your readability score for SEO can even help improve your flow for your human readers—it’s all about balance. Readability is essential for both Google and your readers. Readability in SEO terms includes a checklist of things you can do to improve your score, from […]
Readability Versus Flow – Which Matters More for SEO? Read More »
Online advertising includes paid search or PPC and paid media, which involves targeted, paid placement of ads or content, and is an essential part of any communications strategy, particularly useful for startups. Paid search may include the use of sponsored content, search ads, display ads, video ads, and more. But how and when should you
