Is A Buyer Persona Still A Useful Marketing Tool?

Is A Buyer Persona Still A Useful Marketing Tool?

Meet Jane. She’s 20 years old, works out five days a week, eats a vegan diet, and shops sustainably. No, this isn’t Jane’s dating profile; it’s her buyer persona. And, for brands, having defined personas can be the difference between marketing that connects and...
5 Content Marketing Strategies to Drive Knockout SEO

5 Content Marketing Strategies to Drive Knockout SEO

In the world of marketing, content is currency. No, we’re not talking about cryptocurrency. Instead, it’s a sort of brand currency that can increase the value of your products and services. Whether you’re a habitual blogger or trying your hand at new methodologies...
Start 2023 On The Right Foot With an End-of-Year SEO Audit

Start 2023 On The Right Foot With an End-of-Year SEO Audit

As we near the end of another year, you probably have plenty on your plate. But make sure the end-of-year SEO audit doesn’t slide off your to-do list. This small but powerful tool allows you to assess your website’s performance, identify potential issues, and ensure...
AI In Marketing? How Bots And Automation Are Changing The Game.

AI In Marketing? How Bots And Automation Are Changing The Game.

Over the last few years, AI has played an increasingly important role in our daily lives. From voice-activated assistants who juggle our calendars to self-driving cars delivering pizzas, AI is transforming our world. And that’s easy to see when considering the role of...