Your social media communications represent your brand in a very transparent way. There is no question that it only takes a few more clicks for your audience to learn the truth about who and what you are.
Common social media marketing mistakes
Artificially inflated results are not difficult to purchase or produce. Highlight testimonies and personal relationships that came from real people and provide real statistics.
Companies guarantee results while failing to detail evidence of their client’s success.
Treating Social Media Like a One Night Stand
Attempting “one-off” sales techniques is a major turn off. Inconsistency and a lack of authenticity is something we see everyday. Don’t be one of “those” guys.
Have a website that works. Don’t force feed pop-ups or sign-ups. Don’t tell me to “share” if your share button doesn’t work. Make sure you’ve fixed all your major problems.
Spamming is disrespectful. The more interactive the medium, the more intrusive bad marketing can be. Every opportunity to be on a user’s screen is the opportunity to make a good impression. Squandering the opportunity is both short-sided and self-involved.
AND LAST, BUT DEFINITELY NOT LEAST:
Pretending to be somebody else
It’s OK to build a personal brand or persona, but dishonest pretending is self-serving and disingenuous. Being your friendly approachable self has strong staying power.