Would you like your customers to do your online marketing for you in case you don’t have a heavy budget for advertising? Here are some budget friendly website marketing ideas …

For budget friendly website marketing ideas, focus your marketing efforts on creating an enthusiastic customer base to share their love of your company and its products. This can be done by providing:

-gift certificates to send to a friend for a website sign-up
-customer reward or discount for sharing with friends
-customer reward or discount for purchasing
-a Facebook “like” button
-a homepage widget promoting your blog, Facebook and Twitter content

Your overall marketing strategy should include three main areas:

Content Marketing

Content comes via email, four or five blog posts a month created for the company, and active use of social media to offer promotions and encourage communication with customers.

Reward and Incentive Programs

This builds the customer database, it drives sales and it is a major piece in the effort to promote sharing as a marketing effort.

Email

Email is cheap to send. Determine the appropriate frequency of your email campaigns to your target audience, and send promotional offers on a regular basis. Also, be sure to send value added content and transactional email which will drive both open rates and actual sales.