Whenever you take a new website live, one of the first questions you want to know is “How long does it take to get my website on Google?” or “How long until my website is live in search results?”
Naturally, after putting time and money into a website or a new blog for your business, you want to be found and get indexed in the search results. So I have a few tips to help that happen as quickly as possible.
How Google Finds New Content on the Web
Google crawls content it finds on the web and in website sitemaps. If you’re curious as to how many pages your website already has indexed as well as finding answers to a host of other helpful questions, make sure you setup and use Webmaster Tools.
How to Get Your Website or Blog Found Online
There are a few standard items you want to do after your website or blog is taken live to make sure Google can find and index your content quickly. These include:
- Create and Submit an XML Sitemap – A sitemap is essentially a list of the pages on your website. Sitemaps contain the frequency you’ll be updating your content and any no-follow links (where you prefer some content not be found). On WordPress websites, you can use the Google XML Sitemaps plugin. This will create your sitemap automatically for you. If you’re a client of ours, you won’t have to worry about most of these steps, as we build basic SEO bells and whistles into every website we build.
- Submit Your Sitemap via Webmaster Tools – If you use Google Webmaster Tools, this should be your go-to for the onsite health of your website. If you don’t have a Webmaster Tools Account, setting one up and submitting your sitemap is easy.
- Install Analytics – Google Analytics is not only helpful for tracking the sources and activity of your browsers, it’s preferred by Google that your site use this, as it’s another indicator to Google of your activity and that you’re online.
- Submit Your Site URL – This one is argued as not necessary, however we still do it for our clients because it’s quick and easy and it may certainly speed things up a bit. All you have to do is sign into your Google Account and Submit URL via Webmaster Tools.
- Use Social Media – The search engines want content and links, as a flag that your website or blog is live and online. This shows activity and builds trust. If you don’t already have social media profiles setup, make sure you setup the main ones (this is somewhat industry dependent, but of course Google Plus, Facebook, Twitter, and perhaps profiles at YouTube or Pinterest if it works for your business). Once you’re ready, make sure you add your links to your new website or blog with supporting content and keywords (the core ‘thing’ that your website, blog or brand is about). Make sure you also share the new URL to your friends and fans. While these links are “no follow” links, they still build traffic and activity towards the URL, which ultimately will help you get found online.
- Create Content – When I say content, I mean both content on your site (this includes pages with informative, helpful text, images and links, and blog content.). The blog is the most dynamic portion of your website. It you blog correctly (correctly being key – think organic, helpful and well written), it will drive traffic from varied sources to your website. It is this traffic that helps … yes, you guessed it: get found online. It’s not rocket science. It just takes a little time and dedication. Offsite press releases also help, as they can create a steady stream of traffic and links to your website.
- What Else – If your website is purely a blog, there are other steps, such as using Feedburner and submitting to blog directories such as Alltop.
When Will You See Your Website on The Web?
Once you’re indexed, you’ll see some organic search traffic. If you follow the steps in this article, this can happen faster and more effectively than if you sit around and wait – who will that work for anyways?
Build it into your content strategy to share helpful and informative information from your website or blog on social media and through your Google+ updates.
Keep in mind that your blog is more dynamic than your pages, so consider using a blog, such as WordPress, and ideally, have it hosted along with your website, meaning the blog and the website are one. If you’re stuck on this, give us a call and we can help. You can use your blog to support and build links to your website content that strengthen and support one another. This will help your website get found more quickly as well.
So, how long does it take to get your website found on Google? Depends how you do on the above list. If you’re going for being found by more than just your business name, it will also depend on your industry and how saturated it is, the search terms you’re targeting, your brand name, your copy, and your url, to name a few.
What techniques have you found are most successful? How are these affected by Google Hummingbird?
We look forward to your thoughts and questions.
– Cheers! Christina