In Google\u2019s ongoing quest for high quality user experience and a better Internet, pure spam penalties may be the next big thing in content quality. Google has already made it clear that content matters and if all of the algorithm updates centered on quality content haven\u2019t scared your web efforts enough, pure spam penalties will have you running away screaming. While that may be an exaggeration, the prospect of Google de-indexing your site due to pure spam penalties is frightening for any company. What are pure spam penalties? Pure spam penalties occur when pages on a website use techniques outside of Google\u2019s Webmaster Guidelines. These sites typically use aggressive spam techniques such as: \tAutomatically generated gibberish \tCloaking \tScraping content from other sites \tRepeated or outstandingly bad violations of Google\u2019s quality guidelines Pure spam penalties may be the next big thing in content quality. How do you know if you\u2019ve received a pure spam penalty? Within Google Search Console (Webmaster Tools) you\u2019ll receive a message noting that your site has quality issues and it details the actions you can take to resolve them. Why Quality Content Matters Digging deeper into the root cause of pure spam penalties, we see that most of the reasons concentrate on content. Through quality content you prove to Google that your site provides value to searchers and deserves to be indexed. If your site doesn\u2019t provide any original content or value, you may receive a pure spam penalty. Pure spam penalties can result in de-indexing by Google, which means you won\u2019t be able to be found online. What Can You Do To Remove Pure Spam Penalties? It\u2019s possible to have pure spam penalties removed. In addition to making deliberate efforts to improve the quality of your website, you will need to submit a reconsideration request to Google. Once you have updated your site to meet Google\u2019s Webmaster Guidelines and submitted the reconsideration request, the pure spam penalties can be removed. What should you include in the request? We suggest: \tAdmit to possible spam tactics and explain what steps you\u2019ve taken to fix the problems \tDon\u2019t be argumentative and point out why Google was wrong to give you a penalty \tExplain what steps you\u2019ve taken to add quality content and discuss the value you\u2019ve added Google wants to see you\u2019ve put in a good effort toward improving your site. There are circumstances when you may not have actual spam issues. For example, if you recently bought a domain name that was once used for spam. In this case you\u2019ll need to explain to Google in the reconsideration request that it had a pure spam penalty attached to it when you purchased the domain. In order to have the penalty lifted, you\u2019ll have to have your own, new content on the site. Websites can recover from pure spam penalties, but if it wasn\u2019t clear enough already, quality content matters. Face your fears by developing quality content for your website and don\u2019t let Google\u2019s pure spam penalties frighten you.