Yet another of Google’s changes to its ranking algorithm is in full swing. Sites with low-quality content will continue to see rankings drop.

As Google pointed out, the change is not a sum zero one: if some sites drop in the rankings, others will rise. So how to make sure your site delivers organic search traffic:

  • Step up your fresh content: Google in particular tends to take fresh web content, including social media content seriously.
  • Pay attention to your page load times: Google is sensitive to how long it takes for a page to load. Quick page loads are key for good page rank.
  • Stay away from content farms or link bait. Advertisers who utilize content farms should expect to see a degradation in ranking. See the definition of content farms here.
  • Take advantage of online press releases: Press releases are widely distributed and picked up by reputable, high ranking sites. For an example of this, Google “savy agency”.
  • Create content that includes infographics, videos, games, contests, product reviews, breaking news, how to’s, etc. Not only do search engines feed on this type of content, it also provides a better user experience if done correctly.
For more information on Savy’s web or SEO services, click the “Get Savy” button below”

Get Savy

Thank you! Your subscription has been confirmed. You'll hear from us soon.