One of the best ways for your business to start the New Year is with an innovative search strategy. One that banks on continuous improvement. No one gets it perfect all the time. And search engine optimization is both art and science of learning, course-correcting and utilizing the ever-changing sea of available data to apply and adjust your SEO strategy in a way that makes your website attractive to not only people but to the search engines as well. So give your business a healthy boost by revisiting and revising your website\u2019s SEO strategies for\u00a02015. The strongest SEO approach for the New Year is to first understand the entire customer environment. This is so that you can provide customers the experiences that strengthen brands. After all, the brands most loved aren\u2019t always built on big ideas; they\u2019re based on firm ideals. Technical audit The foundation of any search engine optimization strategy first requires a technical audit. This audit provides the intricate details of your website. It includes it\u2019s rank, the source of any redirects, existing errors, broken links and any duplicate content or urls. After all, you can\u2019t make a proper go-forward plan without knowing where you\u2019re at currently. Google Webmaster Tools, MOZ Pro - or even some of the free tools \u2013 are great, and even Screaming Frog\u2019s reporting is a good place to start. Google Analytics Google Analytics should be installed and verified on your website. As with all of Google\u2019s tools, Google Analytics is a user-friendly tool that provides both long-term and real-time user data. The data is broken down by almost any metric you choose, and even includes goal creation and tracking. The basics While ALT texts, titles, tags and meta descriptions aren\u2019t everything, and some argue aren\u2019t even much, they do provide value and can\u2019t be ignored. With some of the handy reporting tools we\u2019ve mentioned, you can start exporting lists and get to work on your SEO strategies for 2015. Rumor has it there are search changes in store for 2015.